Jump Studios and Antipod Complete Progressive HQ for Serbian Mobile-Gaming Studio Nordeus

All images ©Relja Ivanic

London-based architect Jump Studios (a Populous company) has worked alongside Serbian practice Antipod to create a dynamic new workplace in Belgrade for the independent gaming studio Nordeus, best known for Top Eleven – the world’s most successful mobile sports game with over 200 million registered users.

The Nordeus HQ now occupies a brand new 6,000-sqm building in GTC Green Heart Complex, an eco-friendly development in the Serbian capital, in its continuous bid to attract the best designers and tech creative talent from across the globe and locally, boost productivity, creativity and celebrate the culture at Nordeus.

By rethinking the visitor journey and employee circulation and incorporating diverse new facilities to suit the company’s 170+ employees, Jump has fostered an open, flexible and collaborative new environment for Nordeus. With a focus on wellbeing and work/life balance the concept incorporates a suite of first-class staff amenities including a gym, yoga studio, music and gaming rooms as well as a soft play area for children, maker’s space, and a messy room for creative workshops, where the practice of traditional arts is encouraged to enliven the digital gaming development process.

Flexibility was key to the success of the project, acknowledging Nordeus’ ever-changing working patterns. Moveable partitions can adapt to the expansion of project teams as product designs take off and shrink back as projects reach completion. In addition to these size-shifting solutions are informal breakout areas and meeting booths, all to aid agile working.

At the client’s request, the HQ is as transparent and non-hierarchical as possible with the management to be found in the heart of the building on level three, instead of on the top floor. The best views of Belgrade are enjoyed by staff on levels six and seven, and every floor has its own 270-degree balcony for people to enjoy the surroundings, work outside or enjoy open-air activities.

The ground floor houses a large multi-purpose, 200-seater auditorium that can hold staff meetings to support the open and transparent culture the company treasures, as well as hosting external events such as gaming competitions. The space also contains an adjoining café and restaurant with an in- house F&B experience for Nordeus employees, but also guests to the HQ who will get a glimpse of the creative working culture that has made Nordeus so successful.

The majority of furniture and fittings were sourced locally, with bespoke detailing crafted by local tradespeople. This resulted in the project coming in within budget, enabling the company to invest additional funds into Nordeus Hub, a collaborative, free, co-working space created specifically for the gaming industry and offering a variety of programs and community events for individuals, start-ups, and students.

All images ©Relja Ivanic

Simon Jordan, Jump Studios Senior Principal, said:

“Nordeus now has a balanced, highly functional and creative workspace, with community and staff firmly at its heart. Staying true to Nordeus by creating an open and collaborative space was an important objective.”

Ivana Paunović, Workplace Experience Manager at Nordeus, said:

“One of our key strategies at Nordeus has always been to invest in our people, and moving into our new home was a big part of that. Jump Studios and Antipod have truly supported us by designing a space that has fulfilled our brief on delivering an inspirational environment that gives our teams the opportunity to develop, be successful, and create games that can compete globally.”

All images ©Relja Ivanic

Jump Studios (a Populous company) is an award-winning architecture and interior design practice based in London. Encompassing retail, workspace, exhibition, brand experience, pop-up, restaurant and bar design, Jump Studios has established an impressive client list including Google, Nike, Rapha, Bloomberg, Saatchi & Saatchi and Starwood Hotels. For more information about Jump Studios visit www.jump-studios.com

ANTIPOD Studio is a multi-disciplinary practice founded in Belgrade in 2006. It is primarily an interior design studio working with clients from different fields and backgrounds. Our projects include workspace, residential, retail interiors, fair stands, exhibition design, bespoke furniture and product design. Our focus is on implementing global and innovative solutions for local clients in order to develop highly functional user experience within a space. http://antipodstudio.com

Founded in 2010, Nordeus is an independent games company based in Belgrade, Serbia. The studio is best known for Top Eleven, the world’s most successful mobile sports game with over 200 million registered users. In November 2017, Nordeus launched the Facebook Messenger game, Golden Boot, which has been played by over 65 million people and as nominated for Best Instant Game in Facebook’s Game of the Year 2017. Golden Boot is also available worldwide on Android and iOS.

In July, 2019, Nordeus launched Heroic – Magic Duel globally. A PvP, strategic battle game that sees you pit your wits against Heroes and players from around the world. With new games on the horizon, Nordeus is currently recruiting talented and passionate people to join its team in creating the next big hit. Come join the team! For more information about Nordeus visit www.nordeus.com, or keep up-to- date with us on LinkedIn.