J+J Flooring Announces Volume 2 of SHIFT Magazine

Volume 2 Embraces the Splendor of Exaggerated Color and Creativity, Bold Decisions and Beautiful Statements

J+J Flooring Group, a leading manufacturer of commercial specified flooring, announces the release of Volume 2 of  “Shift” magazine, a publication designed to change perspectives and spark new ideas in commercial flooring applications using the J+J product portfolio.

Available for download on J+J’s website, www.jjflooringgroup.com/products/shift, the second volume of “Shift,” explores the striking splendor of exaggerated color and creativity, bold decisions and beautiful statements by examining three conceptual approaches using a progressive combination of pattern, color and texture. Embracing the idea that exaggeration in the right moment and space perhaps isn’t exaggeration at all, this volume of “Shift” takes on a Hyperbole: an inspiration of perfect overstatements, extravagance of pattern and texture, tone and color, movement and emotion. Over and over, this volume of “Shift” asks the question: is too much ever too much?

Each of the three concepts included in Volume 2 – Pop, Play and Proportion – offer designers creative ideas and diverging directions from which to broaden perspectives and create innovative spaces.

“Pop” explores the small moments of unanticipated delight and happy surprises that shape, drive and remind us of what it feels to be inspired.  It reminds us not to expect the unexpected when designing a space, but rather, to live in search of it.  “Play” captures the essence of shifting perspectives depending on how it’s used.  Against yellow, blue is blue, however, against blue, blue may be green or yellow or red.  It begs the question, when does a shade of color become a different color altogether?   “Proportion” entices to seek out a clearer glimpse of our world by playing with perceptions.  It embraces fresh perspectives on size and scale while bringing forth the significance of the smallest of details.

With its focus on design and inspiration, the publication features artistically intriguing images that capture imagination and possibility.  Gracefully integrating J+J product and installation configuration options alongside thought-provoking quotes from icons of the art and design world, “Shift” is both a practical resource and an inspirational guide.

“We’re excited to bring our newest volume of Shift to the design community,” said J+J Flooring Group Director of Product Design, Ginger Gilbert. “With its bold interpretations and intriguing approach to exaggeration through pattern, color and texture, our goal is to spark innovation by shifting perceptions and turning ordinary into extraordinary.”

J+J Flooring Group’s combined portfolio of design-forward Invision modular and broadloom carpet and its Kinetex textile composite flooring provide a virtually endless array of style, color, pattern, texture and installation combinations

For more information, visit www.jjflooringgroup.com or call 800.241.4586.


About J+J Flooring Group

For more than 60 years, J+J Flooring Group has intelligently crafted beautiful commercial flooring products for diverse applications. As a division of Engineered Floors, LLC, we are proud to be a part of the third largest carpet company in North America. With our range of products including broadloom and modular carpet, Kinetex textile composite flooring and luxury vinyl tile – we engineer all of our flooring solutions with a steadfast commitment to design, quality, service, integrity and sustainability.

In 2016, J+J Flooring Group joined Engineered Floors, LLC. Based in Dalton, Ga., Engineered Floors is a privately held carpet producer founded in 2010 by Robert E. Shaw. The company, which employs more than 2,800 people, produces stain-resistant and colorfast solution dyed nylon and polyester fiber and carpeting for residential replacement, new home builder, multi-family and main street commercial applications.

To learn more visit, www.engineeredfloorsllc.com.