James Cesario Named Director of West Elm Workspace
West Elm is pleased to announce the appointment of contract industry veteran James Cesario to the position of director of brand marketing for its West Elm Workspace division. The Brooklyn-based home furnishings brand launched West Elm Workspace, an exclusive 75+ piece collection of office furniture created in collaboration with Inscape at NeoCon earlier this year. Cesario is responsible for all marketing activities including maintaining and monitoring sales, costs, profitability, market penetration/share, customer satisfaction and product line expansion.
Jim Brett, West Elm president said, “When we undertook the task of developing West Elm Workspace, we knew the person we would charge with directing the division would have to bring with them a deep knowledge of the contract market. We believe James’ experience in this unique space will continue to strengthen West Elm Workspace’s position as a leading innovator of modern workplace solutions that suit today’s changing office culture.”
Prior to joining West Elm, Cesario served in sales and marketing positions with Herman Miller, first as architecture & design sales manager for New York, most recently as marketing manager for the company’s materials category. He has also held business
development roles with Fritz Hansen and Luminaire.
For info please visit: www.westelmworkspace.com
About West Elm:
West Elm helps customers express their personal style at home. Headquartered in Brooklyn, NY, the brand opened its first store in 2003 in DUMBO, the neighborhood it still proudly calls home. Everything West Elm does is designed to make an impact, from its commitment to Fair Trade Certified, local and handcrafted products to its community-driven in-store events and collaborations. Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand operates 79 retail stores United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in the Middle East and Philippines through unaffiliated franchisees. West Elm is online at westelm.com is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube, and is a member of the Williams Sonoma, Inc. portfolio of brands.
Inscape, an award-winning designer and manufacturer of office furniture, has been initiating change in workspace design for the past 125 years. With an emphasis on quality, innovation, technical design and unparalleled delivery and service, Inscape has been consistently awarded for its design, including 4 Gold and 1 Silver Best of NeoCon Awards at NeoCon 2014, North America’s largest design exposition and conference for commercial interiors. Inscape collaborates with leading European partners and manufactures their designs in North American facilities. Their systems, storage, seating and wall solutions delight users, foster agility and empower technology in the workplace. Flexible and designed for sustainability, Inscape products enable easy customization and readily adapt to keep pace with changing needs in the workplace. For more information visit inscapesolutions.com
Designtex is the leading company in the development, design, and manufacturing of applied materials for the built environment. Designtex is a recognized innovator in the research and development of textiles, wallcoverings, and digitally imaged materials with reduced environmental impact. A Steelcase company, Designtex is headquartered in New York City with over 100 sales offices around the world. For more information call 800.221.1540 or visit designtex.com