It’s here! The Pantone x Ultrafabrics Color of the Year

Image: WeWantMore Studio

Pantone partnered with Ultrafabrics as an expert collaborator to show how the Pantone Color of the Year can be incorporated into future-forward environments

Ultrafabrics is delighted to announce its partnership for the second year with Pantone for the annual Pantone Color of the Year announcement with a bold vision of how color can transform environments and encourage personal connection, and have brought that to life through a beautifully rendered dreamscape.

Both Ultrafabrics and Pantone’s Color of the Year are celebrating their 25th anniversaries in 2024, and this year’s announcement embodies the creativity and possibility of the year to come.  Pantone has long set the global benchmark for color trends and Ultrafabrics has made equal strides as the top performance fabric brand across 11 markets around the world, including partnerships with brands such as MillerKnoll, Fitbit, Jaguar Land Rover, and Virgin Galactic.  Both iconic brands are celebrating a quarter century of inspiration and innovation, with bold sights on a long and inventive future.

For the Pantone Color of the Year 2024 PANTONE 13-1023 Peach Fuzz, Ultrafabrics engaged Belgium-based WeWantMore Studio to design and develop visual concepts that show the warm, tactile peach color in all its glory. Nestled between pink and orange, PANTONE 13-1023 Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches mind, body and soul.  Using AI as a tool, WeWantMore created this powerful image of a dainty bird perched in its home – a nest made out of Ultrafabrics – surrounded by a dreamscape of flowers. It embodies the very essence of PANTONE 13-1023 Peach Fuzz, which brings tactility, comfort, and warmth.

(Click here to see the dream-like Ultrafabrics nest animation by WeWantMore)

Nicole Meier, Director of Branding at Ultrafabrics, says, “As Ultrafabrics celebrates its quarter century as a successful business, we are thrilled to be working with Pantone for the Pantone Color of the Year 2024 as the expert in the interior environment. PANTONE 13-1023 Peach Fuzz is everything that our fabric is about: haptics, warmth, and comfort. This color, and its meaning, could not be more perfect for us this year.”

Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics, says: “We achieved so much success with our brand partnership last year, inspiring specifiers and designers in every market we serve. This coming year, while celebrating both the brands’ mutual milestones, we will continue to explore the intersection of color, culture, and emerging technology that will engage our audience.”

“The Pantone Color of the Year 2024 in its essence fosters community and collaboration. We are excited to continue our work with industry leader Ultrafabrics to explore the application of the Pantone Color of the Year 2024 in the interior design world and beyond,” says Elley Cheng, Vice President and General Manager of Pantone.

Ultrafabrics will deepen its collaboration throughout 2024 with ‘The Nest’, a series of global, interactive events. Sharing their expertise on how the Pantone Color of the Year can be implemented in almost any type of space, this offering will also include exclusive palettes incorporating a Pantone Color of the Year inspired shade that can be custom-developed across the Ultrafabrics’ collection range. Together, the brands will inspire designers with new ways to approach and utilize any color in their work.

Ultrafabrics’ 25th year of business promises to be a peachy year indeed.

ABOUT ULTRAFABRICS

Ultrafabrics creates premium, high-tech materials that are reshaping the world of performance fabrics. Celebrating its 25th anniversary in 2024, the company is the trusted resource when creating beautifully designed and comforting spaces.  Rooted in Japanese craftsmanship, Ultrafabrics’ continuous investment in innovation, sustainability, and development has resulted in a range of polyurethane materials suitable for both indoor and outdoor use. The brand’s growing client list of luxury brands spans many industries, from residential and contract furniture, to automotive, recreational vehicles, and aviation.

www.ultrafabricsinc.com

ABOUT WEWANTMORE

WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across branding, art direction and interior design, to create inspiring projects that creative desire.

Founded by Ruud Belmans and Thomas Vanden Abeele, WeWantMore has an established reputation for its innovative design direction and a growing network of international clients across the retail and hospitality sectors, including HEINEKEN Group, McDonalds, Hilton, Exki and Accor. The studio operates at the forefront of a new wave of creatives who blur the boundaries between the junctions of design, art and entertainment, to create intricate work that is comfortable in the context of contemporary design culture.

www.wewantmore.studio

ABOUT PANTONE COLOR OF THE YEAR

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 25 years, Pantone Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. For more information and to see past selections for Pantone Color of the Year, please visit: www.pantone.com/articles/technical/what-is-color-of-the-year

ABOUT PANTONE

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization—leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customised color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on  Instagram,  Facebook, LinkedIn.