Alex Moore returns to Turf Design Studio Director, Enhancing Collaboration Between Sales and Design teams
Turf, a leader in acoustic innovation at the intersection of art, technology, and design, has doubled down on its commitment to developing innovative custom products for architects and designers with the hiring of Alex Moore as design studio director. His appointment marks a continued expansion of the acoustic brand, reinforcing Turf’s commitment to seamless collaboration and cutting-edge design solutions. Moore, a former member of the Turf team, returns with extensive experience in design management and business strategy, bringing invaluable expertise to drive innovation, enhance collaboration, and elevate the design process in his new role.
“At Turf, custom is our standard. The addition of Alex places even more focus on collaborative design, with the speed and white-glove service that our customers expect”, said Rob Perri, President of Turf. “Alex’s new role and his expertise will be instrumental in strengthening our relationships with the architectural and design community, increasing our brand’s reach, and driving more product specifications.”
“I’m grateful for the opportunity to return to Turf, a brand that holds a unique space within the industry and that consistently showcases its innovative approach through its custom designs,” said Moore, Design Studio Director. “I look forward to collaborating with both sales and design teams to continue Turf’s innovative vision while driving growth and success for the brand.”
Moore brings over 12 years of experience in the design and architecture industry, previously holding a role as senior design manager at Turf, giving him in-depth knowledge of the company’s design process and the needs of specifiers. He also served as a strategist at AECOM, where he specialized in business transformation and construction projects. Most recently, Moore earned his MBA, complementing his Master of Architecture and further strengthening his strategic and design expertise. In his new role as design studio director, he will be reporting to the vice president of architectural specialties brands, working to balance strategic growth and operational leadership by managing the proposal studio, overseeing project workflows, and ensuring the manufacturability and feasibility of custom designs. Moore aims to bridge the gap between design and sales by integrating design expertise earlier in the process, supporting designers in making informed decisions while developing new methodologies and project-specific deliverables. His vision, as design studio director, is to foster a more seamless, collaborative approach, returning to Turf’s roots of exceptional service while evolving to meet industry needs.
As Turf continues to grow, Moore’s position will play a pivotal role within the company. He will work closely with both the sales and design teams to drive innovation, improve collaboration, and enhance customer engagement from the outset of the design process. Under Moore’s leadership, Turf is well-positioned to continue delivering innovative, top-tier solutions to the architectural and design community.
About Turf Design
Since 2016, Turf has collaborated with designers and architects to create acoustic solutions that produce welcoming spaces. Turf’s artful acoustic solutions – ranging from ceiling baffles, wall tiles, screens, and more – are effortless to adopt, adapt, and install. From an in-house developed color palette to research-centered product development, each Turf design results in smarter products, processes, and tools so that designers and architects can focus on creating and leave the noise behind.
Turf seeks to design a cleaner, greener built environment with solutions that meet the most intensive sustainability standards, and processes that minimize waste and energy at every step.
The use of 60% pre-consumer recycled PET felt in Turf products and the company’s on-demand manufacturing keeps Turf’s practices eco-friendly and inventory-associated waste low. At Turf, yesterday’s scraps are tomorrow’s solutions; it’s either recycled into a high-energy-value fuel or experimented with to create new innovative solutions. Headquartered in Chicago, the Turf team is constantly pushing the boundaries of the felt material to produce tools for architects and designers to effortlessly turn their visions into reality.