Interior Image Group Welcomes New Studio Director and Principal to Indiana Headquarters

Brooke Traeger-Tumsaroch’s expertise spans more than 16 years, with various projects in the luxury hospitality and F&B sectors

An industry leader in interior design, branding, and procurement services, Interior Image Group (IIG) is pleased to announce that Brooke Traeger-Tumsaroch has joined the firm as Studio Director and Principal, based in Indiana at IIG’s headquarters.

In her new role, Traeger-Tumsaroch will oversee all projects from concept to completion, while providing design leadership to the Indiana office. She will work closely alongside Patti Tritschler, IIG’s CEO and Founder, as well as Leslie Schultz, Senior Vice President of Design, in assisting with the development and expansion of the IIG brand while ensuring each project achieves its full potential and profitability. Her client roster will include global brands such as Marriott International and Hilton Worldwide, in addition to other hotel companies.

“We are excited to have Brooke join the IIG family,” says Patti Tritschler, CEO and Founder of IIG. ”As we continue to expand the firm and our client base, Brooke will be instrumental in helping our brand further define itself within the hospitality market. Her strong leadership skills will be a valuable asset to our growing team and in the enhancement in IIG’s identity.”

Traeger-Tumsaroch brings a full suite of expertise to IIG — studio management, business development, and marketing, paired with a keen understanding of how to guide and mentor up-and-coming designers. She lends a unique perspective, having an impressive background of over 16 years of experience in the luxury hotel and F&B industries, and a proven track record of leading large-scale projects.

She previously served as Studio Leader and Associate Principal at ForrestPerkins where her main focus was launching the firm’s new Chicago office. Prior to her role at ForrestPerkins, she lived in Bangkok, where she worked as a Design Director at AvroKO, overseeing luxury hospitality and F&B interior design projects in Asia and the Middle East. In this role, she collaborated with brands such as the Four Seasons, Park Hyatt, Shangri-La, Rosewood, and Waldorf Astoria. Her most notable projects include the Rosewood Hotel Bangkok: Nan Bei Chinese Restaurant & Lennon’s Bar, Waldorf Astoria Bangkok: Bull & Bear Restaurant, Champagne Bar & Loft, Four Seasons Amman: La Capitale Restaurant, Palmer House Hilton, and Renaissance Arlington Capital View.

“I am so excited to be joining the IIG family and believe that my past experience working with luxury hotels and restaurants, in addition to my international portfolio, will help elevate and bring a worldly design perspective and creative approach to IIG’s projects,” says Traeger-Tumsaroch.

Traeger-Tumsaroch’s other notable career highlights include participating as a keynote speaker for the American Society of Interior Designers’ (ASID) National Student “Launch” Event in 2016 and serving as the Department Chair and faculty member for the Interior Design Program at the Corcoran College of Art and Design in Washington D.C. Traeger-Tumsaroch is a NCIDQ Certified Interior Designer and holds an M.F.A. in Interior Design from the Savannah College of Art and Design, as well as a B.A. in Fine Art from the University of Iowa.


Interior Image Group (IIG) is a leading interior design, branding, and procurement firm, which specializes in brand, boutique, and mixed-use hospitality projects of various scales. Founded in 2004 by Patti Tritschler, the firm’s President and Chief Executive Officer, IIG places storytelling at the heart of every project to create memorable environments that one can experience using all of their senses as they unlayer the numerous elements that await them. The firm’s aesthetic is sophisticated and approachable—two qualities shown in every project’s thoughtfully crafted design narrative. Whether it be a customized feature in a lobby or a unique and creative concept that aligns with brand standards, IIG tailors the design to that specific property, giving each its own identity and personality. IIG is well versed in the hospitality industry, having worked on select-service and full-service markets projects. With offices in Indiana and Florida, IIG continuously expands its portfolio, which spans the United States, in partnership with noteworthy clientele such as Concord Hospitality, First Hospitality Group, Auro Hotels, Cornerstone Hospitality, and TPG. IIG is also Brand Preferred for many hotel brands, including Hilton Hotels & Resorts, Marriott International, and IHG Hotels & Resorts. For more information on the firm’s most recent projects and happenings, please visit