Immersion Wallcovering from Innovations
New vinyl a playful visual texture for hospitality, contract and residential walls
Texture, both physical and implied, shapes the fall collection from Innovations. Among new materials like raised surface printing and expandable resin are wallcoverings with evocative visual textures:
“The idea is that texture, either physical or implied, can transport you to a moment in time,” says VP of Sales Michael Freedman. “IMMERSION does that for me. The texture, the look and the feel are exactly how I remember B’loonies, and it brings me back to childhood.”
Immersion’s layers of texture, metallic and matte, express the playfulness and pure joy of bubbles. The 48-inch wide and 31-inch high pattern pops off the wall, making the two-dimensional seem three dimensional. A Type II vinyl, Immersion comes in six usable colorways for expressive hospitality, contract and residential walls.
A design-driven, family-owned company, Innovations in Wallcoverings, Inc., has been creating unique solutions for interiors since 1975. Their Design Studio, based in New York City, collaborates with artisans around the world to develop solutions for the vertical surface—wallcoverings, textiles and faux leathers—all offered with the highest level of personal service. At Innovations, the name speaks for itself.