Icon Modern adds Studio REO as furniture rep group partner, expanding its custom offering to New York and the Tri-State Areas

The partnership expands the Chicago-based custom contract furniture manufacturer beyond the Midwest market into New York, New Jersey and Connecticut, with New York City-based Studio REO

Icon Modern, a custom contract furniture manufacturer in Chicago, IL announced a formal partnership with contract furniture rep group Studio REO which provides furniture and decorative fabrication, art curation and fabrication, and seating for vertical markets including Workplace and Hospitality. The partnership brings a new territory to Icon Modern’s reach, expanding from the Midwest into the New York Tri-State area.

Icon Modern’s custom products are rooted in sustainability, featuring commercial-grade tables handcrafted from local urban trees that are diverted from landfill. Other products include reception desks, space dividers, planters and found objects – all of which are completely customizable for a truly one-of-a-kind design.

Rocky Levy, co-founder of Icon Modern said, “There is a growing demand for custom furniture in the commercial industry with very few players that can fulfill large-scale projects the way that we do. Our team of design experts combined with our broad capabilities and versatile materiality has helped us grow into one of the leading custom manufacturers in the Midwest. We are excited to partner with Studio REO and bring our unique offering to a new region, offering more designers the creative freedom to bring their ideas to life.”

Design industry veteran Richard Odom founded Studio REO in 2019 after 20 years in procurement. Noticing what was missing in the industry, he formed the company and brought on manufacturers that emphasized an innovative approach to design, sustainable materials, craftsmanship, and technology.

Richard added of the partnership, “Icon Modern’s focus on telling stories through sustainable custom furniture aligns perfectly with our passion for manufacturers that are at the forefront of design and creativity. We are thrilled to have them join our line-up of innovative brands.”

About Icon Modern

Icon Modern is a new kind of custom furniture and architectural elements company based in Chicago, IL. Our origins lie in the creative reuse of materials: diverting urban trees designated for landfill and handcrafting them into unique pieces of furniture. Furniture with a story and a mission. That mission has grown into a full-service custom contract furniture company, offering a broader range of in-house services, sustainable materials and creative engineering than most traditional custom fabricators. It is our versatility and flexibility that has enabled Icon Modern to become the go-to custom shop in the Midwest. www.iconmodern.com

About Studio REO

Studio REO is a unique full-service resource firm representing the New York and Tri-State territories, providing Art Consulting and Art Fabrication/Commissioning, Furniture and Decorative Fabrication, and Seating for all vertical market projects. We are dedicated to leading the industry by focusing on brands that feature an innovative approach to design, technology, sustainable materials, and craftsmanship. Our roster of brands is supported by a team of design-enthusiasts with an unparalleled network, product, and materials expertise, superior service, and unrivaled implementation. Based in New York City, StudioREO offers products for Workplace, Hospitality, Retail, Healthcare, Education, Residential, and Public Space markets. www.studioreo.com