Longtime Humanscale collaborator Bracher appointed as the brand continues to drive impactful innovation for people and the planet.
Humanscale is proud to announce that Todd Bracher has been appointed Creative Director for the global brand. In this new role, Bracher will serve as an innovation catalyst, leading creative and strategic positioning across Humanscale’s branding and product development.
A longtime collaborator of Humanscale, Bracher has served as a Strategic Advisor and Design Partner for over 15 years. The two have worked together to create several products and global activations, most recently including the award-winning Path chair.
“Todd has been a valued design partner for over 15 years, recently overseeing the design of our Path chair, celebrated for being the world’s most sustainable. We’re excited to have Todd officially join our team as Creative Director to continue to drive design innovation that elevates the human experience while creating a positive impact on the planet,” says Humanscale Founder and CEO Bob King.
“As a longstanding partner of Humanscale, I have always been inspired by the company’s commitment to innovation and pioneering environmental stewardship,” Bracher shares. “I’m thrilled to help guide the coming years of the business as we establish a new era of meaningful change for both people and the planet.”
Principal of Studio Bracher and a veteran in the international design industry with over 22 years of experience, Todd is recognized as a preeminent voice in American design, with more than 200 products in the market, two dozen patents, and numerous global design awards.
ABOUT HUMANSCALE
Humanscale is the leading designer and manufacturer of high-performance ergonomic products that improve the health and comfort of work life. Through leveraging new technology in functional yet minimal designs, Humanscale transforms traditional offices into active, intelligent workspaces.
Guided by the core philosophy that good design achieves more with less, Humanscale is committed to designing with the health of both consumers and the planet in mind. Humanscale has 26 products, which represent a majority of sales, certified by the International Living Future Institute’s Living Product Challenge (LPC) as climate positive. Humanscale has pioneered the use of transparency labels for their products, which allows consumers to make thoughtful decisions about the products they choose.