HOLLY HUNT Taps Seasoned Executive to Lead Digital

Elizabeth Brown

HOLLY HUNT has appointed Elizabeth Brown as its Senior Vice President of Digital, effective December 7th. This appointment marks another milestone in HOLLY HUNT’s mission to offer a seamless, state-of-the-art, omnichannel shopping experience. By integrating HOLLY HUNT’s website with its network of brick and mortar showrooms, designers will be able to engage with the brand whenever and however they choose.

Prior to joining HOLLY HUNT, Ms. Brown was a founding team member and the CEO of Viyet, a leading digital marketplace for high-end consignment furniture and accessories. When Viyet was acquired by Sotheby’s in 2018, Elizabeth served as CEO of Sotheby’s Home. She has extensive leadership and executive expertise in digital marketplaces, technology innovation, strategic partnerships, and business development, as well as a deep understanding of the to-the-trade, luxury furnishings sector.

Ms. Brown will be responsible for leading HOLLY HUNT’s digital platform and supporting its continued integration into the HOLLY HUNT omnichannel strategy. She will report directly to Marc Szafran, President of HOLLY HUNT.

“I’m thrilled to have someone of Elizabeth’s caliber and experience join our team,” says Szafran. “She’s a powerhouse when it comes to selling high-end luxury goods in the digital arena. She’s a bold, innovative thinker who puts a premium on customer service, user experience, and revenue growth. I’m looking forward to working with Elizabeth and our entire digital team as we accelerate this critical area of our business.”

“I’m excited to join HOLLY HUNT as I have seen firsthand how their products resonate with a luxury buyer,” explains Brown. “HOLLY HUNT was consistently our top selling brand on Viyet and subsequently Sotheby’s Home. There is clearly an enormous opportunity to maximize the client experience in a digitally-powered, omnichannel strategy, and I look forward to helping HOLLY HUNT achieve that vision.”

HOLLY HUNT, founded by the legendary designer of the same name, operates trade sales channels worldwide through their digital platform and brick and mortar showrooms across North America and Europe.

A Defining Voice in Luxury Interiors

HOLLY HUNT designs, sources and showcases a complete range of products for the most discerning residential and commercial trade professionals for projects located around the world. Founder Holly Hunt opened her first eponymous showroom almost 40 years ago and established a reputation for delivering an unparalleled, holistic client experience through the highest caliber products, service, and showroom settings. Today, the HOLLY HUNT portfolio, design partnerships and represented collections continue to set the standard for refined luxury.