Hightower, the award-winning furniture manufacturer known for making fresh, thoughtful design more accessible for all spaces, has launched its refreshed website that now includes impactful tools to make it easier than ever for users to find what they need by “Consideration” to dial into its Considered Solutions initiative.
Hightower’s Considered Solutions is the company’s commitment to creating purposeful, design-driven products that meet real-life needs. “Hightower focuses on sustainability, comfort, and accessibility, backed by certifications and U.S. production and/or assembly,” noted Shawn Sowers, Hightower Vice President of Design.
The enhanced Hightower website makes it easy for clients to explore inspiring collections, product origins, and environmental facts through a transparent, user-friendly design and enriched client experience. “How we deliver this information is also a Considered Solution that reflects our commitment to exceptional customer experiences,” added Whitney Joly, Vice President of Marketing. “We have, as a company, essentially always done this, but we think there’s an opportunity to change the way everyone purchases furniture and finds information. It’s a shift in how we talk about and present information.”
Further enhancing a focus on Considered Solutions, the Hightower website now features Hightower Studio Finishes, a curated palette of materials and finishes crafted to bring design visions to life with ease. From the beginning, the Hightower Studio palette was built on thoughtful intent. With initial guidance from a color specialist, the brand established a foundation grounded in cultural awareness, emotional impact, and real-world application. That mindset continues to guide its finish strategy today.
“Whether it’s bold primaries for education, warm metallics for hospitality, or richly stained woods that echo residential comfort, our finishes are designed to flex across environments while staying true to our signature character,” Sowers explained. “We believe every detail from powder coat to woodgrain should serve both beauty and purpose. Our expansive palette speaks to Hightower Studio’s commitment to Considered Solutions — new choices that offer designers both inspiration and intentional choice.”
These updates are more than a digital refresh; they are a reflection of Hightower’s core values: transparency, sustainability, and service. Now, users can seamlessly browse by Considerations, including product collection, model, sustainable attributes, lead time, and origin, clarifying whether a product is domestically produced, partially domestic, or imported.
“The option to filter by origin has been important long before the tariff confusion,” noted Jenna Geigerman, Hightower President/COO. “It’s about giving our customers real, actionable insight into where and how their products are made. Transparency has always been part of our long-term plan, because origin impacts everything: lead time, sustainability, cost, and even the way we collaborate.”
With 90% of Hightower’s products produced or assembled in High Point, North Carolina, the enhanced website proudly reflects the brand’s deep commitment to American manufacturing. Additionally, 91% of Hightower’s supply chain is located within 50 miles of its High Point facility, translating to faster delivery times, reduced carbon impact, and stronger supply-chain resilience.
As more designers and clients seek products that align with values of inclusion and environmental and economic responsibility, Hightower’s updated site meets the moment with intuitive design, straightforward information, and the tools teams need to specify with confidence.
Explore the refreshed experience at hightower.design and discover how these new tools help streamline the specifying process.
About Hightower
Now operating for more than two decades, Hightower offers a curated house of brands as a family-founded furniture company. Hightower Studio, its in-house brand, is designed and manufactured in High Point, N.C. Furniture from its select European partners +Halle, Ocee & Four Design, and Ondarreta is a mix of imports, domestic, and partial domestic products.
Hightower is led by CEO/co-owner Natalie Hartkopf and is a certified Women Owned Business Enterprise. Hightower has signed The Climate Pledge and its Hightower Studio brand is a certified B Corp. Awards earned by Hightower include the prestigious Best of Competition at NeoCon, Metropolis Likes, and Interior Design’s HiP, among others. Learn more about Hightower at hightower.design.