Heller Appoints Vice President of Wholesale
Heller is excited to announce the appointment of Paolo Cravedi as Vice President of Wholesale, adding another member to the brand’s ever-growing family. In this role, Cravedi will oversee product sales and distribution to independent specialty stores. He will work alongside President and CEO John Edelman and Chief Operating Oﬃcer Andrew McPhee to expand Heller’s reach across North America.
Cravedi is an experienced home, design, and lifestyle industry executive, with a track record of leading sales growth across various channels. Cravedi most recently served as President of Calligaris Group Americas, where he oversaw the management and development of the Calligaris Group’s business in North, Central, and South America for their entire family of brands and in all channels, including wholesale. Prior to that, he held positions across a variety of top design and lifestyle brands including Moleskine America, where he worked as President, and Alessi U.S. as Managing Director for more than 10 years.
Additionally, Cravedi is the current Secretary of the non proﬁt advocacy group, Be Original Americas, a position he has held since 2020.
“Paolo is the perfect blend of professionalism and charm needed to share the romantic backstories of Heller products. His experience in the industry makes him uniquely suited to matching the Heller aesthetic with the right type of retailers. We are overjoyed to welcome Paolo to our team,” says John Edelman, President and CEO.
In this new role, Cravedi will head Heller’s wholesale business focusing on specialty retailers in North America, with access to the brand’s entire oﬀering, including furniture and accessories. Cravedi is the pioneering force behind this position, as the ﬁrst Vice President of Wholesale in Heller history. Unlocking a new market for the brand, Cravedi will be introducing a whole new generation to Heller’s iconic, modern collections.
“I am delighted to join Heller as their new Vice President of Wholesale! Fueled by John Edelman’s vision and endless energy, and collaborating with an incredibly talented team, I can’t wait to bring my contribution to the success of such an iconic brand,” says Paolo Cravedi, Vice President of Wholesale.
Heller began in 1971 and from the outset has been known for the true meaning of modern. Their timeless, functional designs are created without ego by some of the world’s greatest architects and designers – Frank Gehry, Massimo & Lela Vignelli, and Mario Bellini to name a few. Heller products have claimed the distinction of international design awards from the Compasso d’Oro to NeoCon and are featured in the permanent collection of the Museum of Modern Art and recently, to the permanent collection at the Rochester Institute of Technology. Heller continues to work with new technologies to create innovative products, explore new processes, and create a more sustainable, transparent manufacturing process for the future of design. Made in America, with a strong commitment to sustainability, Heller will take back any of its products (and even pay for shipping) at any time during its lifecycle. Perfect indoor and outdoor, Heller is found in homes, restaurants, museums and oﬃces around the world. We are proud to be the ﬁrst company to work with the Digby Design Authenticator, guaranteeing authenticity in our designs and sustainability of our products for the future.