HBF Opens New Showroom in NYC, Designed by Alda Ly Architecture

HBF is excited to unveil their new home in the heart of New York City’s Flatiron District at 155 Fifth Avenue, 6th floor.

A collaboration between HBF and Alda Ly Architecture (ALA) in conjunction with T Clifton Design, this new design destination features unique planning scenarios where commercial meets hospitality. The space is a modern oasis that is both inspiring and intuitive and displays HBF’s portfolio of products showcasing a luxurious mix of materiality and finishes.

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“We were thrilled when HBF approached us about partnering on this project because we strive towards the same design language with our shared focus on wellness and healthcare; our emphasis on creating welcoming environments for our clients; and our commitment to bringing warmth and comfort into every space we design.” – Tania Chau, Director, ALA

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The ALA team intentionally designed adjacent contrasting spaces – the main showroom is open and airy to maximize natural light and the smaller surrounding environments are more intimate and comforting.

The space was designed this way to evoke feelings of compression and release, capturing a rhythm as natural as inhaling and exhaling.

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