Introducing Jonathan Johnson, Our New National Sales Manager
HBF and HBF Textiles, industry leaders in furniture, craft and contemporary textiles, is excited to appoint Jonathan Johnson as the new National Sales Manager for both brands.
“Jonathan has a deep understanding of the needs, objectives, challenges, and strategic priorities of our independent sales representatives,” says Casey Baxter, Vice President and General Manager at HBF & HBF Textiles. “His passion and proficiency for building strong, equitable relationships is a critical addition to our talented team.”
Based in Atlanta, Johnson brings over a decade of industry experience to HBF and HBF Textiles, focusing on operations, sales, strategy, and client experience. With an educational background in psychology and change management, he champions human-centric approaches to achieve design sensibility.
“Design isn’t just about making things look good. It’s about understanding how people interact with spaces and objects, and creating solutions that improve their lives in meaningful ways,” said Johnson, the recently appointed National Sales Manager for HBF and HBF Textiles. “My goal is to honor the powerful legacy of these brands while collaborating closely with colleagues, independent rep groups, clients, and partners to reinforce the foundational elements that help the brands flourish, and cultivate new opportunities for continuous evolution.”
Johnson brings a wealth of experience in driving client satisfaction and operational excellence. His unique insights and business acumen will be his guide as he fosters collaborative relationships and implements strategic sales initiatives.
Jonathan’s Picks:
Firma
Jonathan’s first full-time job in the industry involved manufacturing tables, from cutting sizes for table cores to color matching veneer finishes. This experience gives him a deep appreciation for the meticulous craftsmanship behind Firma. Discover Firma
Hefty Herringbone
Jonathan has always been a fan of the classic herringbone, and loves how this textile design puts a contemporary spin on a timeless classic. Discover Hefty Herringbone
About HBF
HBF is recognized for its timely design sensibility and timeless craftsmanship. By joining forces with leading industry designers, HBF is committed to creating ingenious contract furnishings with an emphasis on craft, comfort, and sustainability. HBF’s mission is to continuously inspire its core audience of A&D specifiers as design arbiters and trusted partners in the realization of ambitiously considered commercial interiors. www.hbf.com
About HBF Textiles
HBF Textiles is a leading producer of contemporary textiles, blending art and craft to create inspiring products and provide an unparalleled foundation for understanding how fabric can enrich daily life. With like-minded mills and collaborators, HBF Textiles explores the myriad of possibilities materiality can offer—from contract performance to sustainability—and how it can further connect us with other people and our environment. To explore HBF Textiles’ comprehensive portfolio of woven fabrics, coated fabrics, and leathers, visit www.hbftextiles.com.