We are pleased to announce Adrian Parra has joined HBF + HBF Textiles as Director, Creative and Marketing. He brings over 16 years of combined experience in contract furniture and direct-to-consumer e-commerce. During his tenure with global design brands based in the U.S., Switzerland, and Finland, Adrian honed his skills in design storytelling, integrated marketing, and experiential selling. Adrian will drive the holistic brand vision for HBF + HBF Textiles, ensuring their continued evolution as inspired design arbiters through the development of exciting collaborations with a diverse, inclusive roster of international talent.