New York City Showroom Embodies HBF’s New Outlook and Visionary Brand Direction
HBF and HBF Textiles has incorporated their reinvigorated vision into a new, New York City-based showroom. Visitors to the showroom will be able to view the recent collections first hand and get a glimpse of HBF and HBF Textiles’ stand-out introductions. Designed by HBF’s Strategic Design Advisor Todd Bracher, the showroom features HBF’s collections while creating a space that encourages an atmosphere of home — allowing both showroom employees and visitors to utilize the showroom in a way that best accommodates each individual. HBF’s NYC showroom exemplifies the brand’s dedication to elicit emotional connections while maintaining a thoughtful, honest perspective of how people use and relate to each unique product.
“It is so exciting and rewarding to see this showroom come together,” says HBF President Dan Chong. “The space speaks to our evolved identity, while highlighting each individual piece of craftsmanship and design. We hope that sentiment resonates with the showroom visitors, as much as it does for our own team and the employees using this space every day.”
New collections on display represent HBF’s impressive roster from last year’s NeoCon, where the brand introduced their refocused design identity. Nao Tamura’s Kanso, a stand-out in HBF’s newest introductions, has been added to the space, providing ample opportunity to lounge and work equally, while highlighting the inspiring, sculptural piece as you first enter the showroom. Space Copenhagen’s Harmoni Table is incorporated into a minimalist meeting room — letting the organic materials and craftsmanship of the table become the focal point. Barbara Barry’s latest HBF Textiles collection, Color Block, is also on display. Ranging from heathered shades to multi-colored designs, Barbara Barry’s collection provides visual dynamism and a relaxed sophistication that embodies the aesthetic of the new showroom.
“As our collections continue to develop and grow, the NYC showroom will mirror and truly reflect those movements,” explains HBF’s Strategic Design Advisor Todd Bracher. “HBF’s brand identity is a collaborative work between our visionary designers, dedicated in-house team, and craftspeople – and the showroom will evolve to represent the emotion, vision, and inspiration behind these collaborations.”
HBF’s NYC showroom is open to visitors from 9am until 5pm, Monday through Friday. The showroom is located on the 8th Floor of 920 Broadway in New York City. For more information on the showroom, please visit http://www.hbf.com/showrooms/new-york-city-showroom.