Gerflor USA’s New Creation LVT Collection Offers Satisfaction Guarantee


Gerflor USA, a global leader in the design and manufacture of specialized resilient flooring for commercial environments, today revealed the industry’s first luxury vinyl tile (LVT) collection that carries a guarantee for free product replacement if the customer is not satisfied with the aesthetics such as the look, design or color of their USA-stocked Creation LVT once it is installed.

“At Gerflor USA, we believe that designers should be able to specify and purchase LVT with the confidence that they will get the flooring solution that works best for their clients. That’s why our new Creation collection comes with the Your Creation. Our Guarantee. A promise that we will replace the Creation LVT free of charge if the customer isn’t happy with the look, design or color of the product after installation,” said Benjamin Bachman, CEO of Gerflor USA.

Creation LVT is available in both plank and tile format. It features the latest high-definition printing technology on tear-resistant film, and contains minimal repeat patterns, resulting in the most realistic looking wood, stone and textile flooring designs for contract environments.

“Gerflor’s global design teams worked closely with U.S. architects and designers to develop the range of designs offered in the Creation LVT collection,” said Catherine Del Vecchio, Marketing Director of Gerflor USA. “And we’re delighted to present a new collection of LVT products that is based on some of Gerflor’s best-selling designs internationally as well as some unique creations for the American market.”

Creation is offered in 58 realistic designs: 38 woods, 16 stones and 4 textiles.

Gino Venturelli, Gerflor’s global design director based in France, said, “The Creation LVT Collection designs are meant to set the stage for the colors, textures and shapes of other interior furnishings and finishes to work together to create stunning interior environments. We want designers to think of Creation as a canvas for the artistry of their creations.”

Creation LVT carries the technical innovation and performance features for which Gerflor is known such as a protective 28 mil. transparent satin-finish wearlayer, which ensures durability and performance in high-traffic contract applications. Creation’s 100 percent recycled backing provides a stable foundation for excellent performance throughout the life of the product.

About Gerflor USA:  Gerflor USA, the American subsidiary of France-based Gerflor USA, provides resilient flooring solutions for designers, installers and facility managers who want design-forward, sustainable, durable flooring products. Gerflor USA’s cutting-edge technology, history of innovation, and manufacturing capabilities are why Taraflex® is the world’s leading sports flooring, and Mipolam, the original homogeneous sheet vinyl flooring, is a leading healthcare flooring solution. Gerflor USA is available in 100 countries around the globe with more than 2500 employees. The company has an excellent environmental record which includes whole life cycle performance, full compliance with ISO 14001 standards, and FloorScore™ certification. Find Gerflor USA on social media: Gerflor USA for Facebook, LinkedIn, Twitter, Pinterest and YouTube. For more information, visit, call 877-437-3567 or email