Fräsch Introduces WÜD: Nature-Inspired Hardwood Prints on Acoustical PET Felt
Fräsch, a Catalyst Acoustics Group company specializing in innovative acoustical design and sustainable solutions, has launched another color expansion, adding 36 unique options to its impressive portfolio. The new collection, WÜD, introduces a range of popular hardwood grain patterns printed on five acoustical PET color bases. This innovative approach caters to a diverse range of interior design preferences and applications.
The WÜD collection features Birch, Oak, Mahogany, Maple, Walnut, Sapele, Ash, and a bespoke blend, “Rich Soil.” These patterns are printed on White, Cream, Ivory, Smokey Beige, or Silver PET color bases. The wood selections replicate natural wood grains to reflect the biophilic aesthetic of the actual materials. Layering the prints on different colors underneath helps vary the richness of the grains to enhance interior spaces with warmth and natural charm.
In addition to its visual appeal, WÜD delivers exceptional acoustical performance, a hallmark of Fräsch’s commitment to combining aesthetics with functionality. These selections are ideal for various architectural and interior design projects, seamlessly integrating into environments that demand style and noise mitigation.
“We are excited to introduce the WÜD collection, which merges the timeless beauty of hardwood grain with the advanced acoustical properties of PET panels,” said Slavka Nightingale, co-founder and VP of marketing at Fräsch. “Whether enhancing a workspace, hospitality venue, a public lounge—really any commercial interior—WÜD offers designers and architects a new option for creative freedom. The line combines the appearance of real wood with the acoustical performance of felt without the weight and ecological impact of using natural materials.”
Samples of the WÜD collection are available for viewing and ordering through Fräsch’s official website (www.frasch.com) and Material Bank, providing easy access for A+D professionals to explore and incorporate these innovative solutions into their projects.
The WÜD collection joins Fräsch’s distinguished product portfolio. It can be used on acclaimed designs such as BAFL, FAZR, CLOUD, FELTLAP, LINYFELT, and more, all celebrated for their craftsmanship and design versatility.
For more information about WÜD and other Fräsch acoustic solutions, please visit frasch.com.
About Fräsch
Fräsch was founded with a vision to create beautiful yet functional products that help reduce unwanted noise and elevate the acoustical properties of any space. We deliver on this vision with a wide range of custom and existing products formed from eco-friendly PET felt.
Our team has years of combined design, manufacturing, and product development experience in the A&D industry—an experience that we have harnessed to create beautiful products that enhance and add to the design aesthetic of any space. We use lean manufacturing, the latest in production management techniques, and sustainable sourcing practices to carefully manage our costs and deliver a high-quality product at a value that is exceptional for our customers. Our range of colors and custom acoustic panel forming capabilities make us an ideal solution for virtually any project. Contact us to find a rep in your area.
About Catalyst Acoustics Group
Catalyst Acoustics Group is the parent company of an elite group of acoustic, seismic, vibration and noise control companies that together, offer the broadest portfolio of noise control solutions in the market today. The independent brands, channels to market, products and services offered by each business remain unique, while leveraging the scale, deep functional expertise, broad channel reach and significant financial resources.
