On a mission to decarbonise the office, Framery commits to using SSAB’s fossil-free steel in the brand’s Smart Pods range.
Bringing fossil-free steel products to the office and workplace sector is not only a huge milestone for Framery but also for the industry; emissions from building material and construction account for 11% of all emissions and office furniture is the biggest contributor to furniture waste globally.
Framery CEO Samu Hällfors: “We see this collaboration not as a choice but a necessity. From 2026, as soon as the material/steel becomes available, we will start bringing fossil-free steel pods to offices worldwide”.
For thousands of years, steel has been made using coal to remove oxygen from iron ore, emitting vast amounts of CO2 in the process. But now, SSAB is set to revolutionize the industry with HYBRIT® technology in their pilot plant, using hydrogen instead of coal in the ore reduction process, and emitting water instead of CO2.
SSAB is revolutionising steelmaking with virtually zero fossil carbon emissions, paving the way for a greener future. Given Framery’s ambitions to create more sustainable office furniture, SSAB was the natural partner.
Framery’s Smart Pods are already on average 30% less emission intensive than building a meeting room over a lifecycle, are 100% recyclable, and more durable; using fossil-free steel is the brand’s next big step towards building the world’s most sustainable pod.
Framery’s Head of Supply Chain Hannu Seppä: “Our objective is to reduce CO2 emissions by 50% by 2028 compared to the 2023 level, while increasing the number of deliveries. This can only be achieved by relentlessly innovating and not waiting for others to try out new technologies and methods.”
“We are excited to collaborate with Framery to drive sustainability in the workplace,” says Lotta Ruottinen, Sales Director at SSAB Europe. “Fossil-free steel presents a compelling opportunity to reduce carbon emissions and minimise environmental impact. Together with Framery, we are shaping a more sustainable future for the workplace.”
More information about Framery is available on the company’s website at www.frameryacoustics.com
ABOUT FRAMERY
Framery is an industry pioneer and global leader in engineering and manufacturing soundproof pods, services, and solutions that enable people at work to focus on what really matters and get things done. Framery is a necessity for a successful workday for millions of knowledge workers around the globe in many of the world’s leading companies, including Tesla, Puma, and Microsoft. In fact, around 70% of all ‘Forbes Top 100’ companies use Framery products.
