Ethnicraft Wins Top Honors at HD Expo 2022


Successful debut leads to two top awards

Known for outstanding craftsmanship, the 25-year old design brand, Ethnicraft, is excited to announce that its Oak Eye Dining Chair was the winner of two prestigious awards in this year’s IIDA/HD Expo Annual Product Design Competition which honors innovation, environmental sustainability, functionality, and aesthetic or technical advancements in the hospitality industry. In addition to being named the winner in the Seating: Dining Chair category, the Oak Eye Dining Chair was also awarded the Eric Engstrom Best in Competition award out of all of the products submitted across eight categories.

With sleek, angular, front legs and flowing smooth connections, the exceptional new Eye Dining Chair is a hallmark solid wooden seating design. The curved backrest, reminiscent of a winked eye, inspired the name of the chair. Designed by Alain van Havre, the Eye Dining Chair is crafted from solid oak with a hardwax oil finish. The chair’s subtle elegance and stylish edge are versatile enough to enhance dining, hospitality, and workspaces alike.

The winning design projects were selected by a jury of design professionals. Submissions were judged on excellence in aesthetics, design, creativity, and function as well as the suitability of the design solution for projects in the hospitality industry.

About Ethnicraft

Celebrating 25 years in 2022, Ethnicraft has been creating timeless furniture from solid wood. The ultimate noble and renewable material, wood is sourced responsibly and processed with craftsmanship. As it is incredibly strong and ages well with time, Ethnicraft believes wood is what makes their furniture the solid and dependable foundation of a home. At the same time, wood is a warm and natural material with a distinctly emotional quality. Ethnicraft loves that it evolves with the years as it carries the marks of the life that happens with it. Ethnicraft creates collections for every room of the house: from the furniture that defines the purpose of a space to the objects that layer it with meaning. Nothing is more exciting than seeing how people love and use Ethnicraft products in the story of their life.

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