Created to reflect the beauty and luxury of our leather, the newly renovated Edelman Leather Dallas Showroom debuted this week.
The Edelman mission remains to inspire the global design community, who create the spaces where we live, work, and explore, with the greatest collection of quality leather. The renovations to the Dallas Showroom, along with the London Showroom which reopened earlier this month, was crafted to match the vision and artistry of our brand.
Mark Skerik, President, Edelman Leather, said, “The new Dallas Showroom continues our brand’s evolution and builds on the momentum of the new London Showroom, as well as our new website launch. We are constantly moving forward, and these steps reflect our dedication to providing the best client experience through all channels. As our brand evolves and transforms, this wonderful space will let us create and watch new ideas come to fruition together and get feedback from the local design community.”
Looking again to Gensler, the world’s leading collaborative design firm, to transform the Dallas space and client experience, the leather is showcased in a comfortable, warm environment where clients feel welcomed to explore and discover.
Todd Heiser, Managing Director and Principal, Gensler Chicago, commented, “As in London, this destination, a gallery, is bright with a welcoming residential, lifestyle feel and gallery tones that inspires visitors to discover more of what’s inside. The leather serves as both the art and the focal point.”
With the scale of the space in Dallas, the showroom will act as a design incubator and test lab to display the newest products as we continue to develop the brand in new categories. The setting provides an opportunity to include local designers in the creative process.
Every element was created to enhance the experience of viewing the product, with unique yet simple displays for trends and colors stories. The setting was designed as the backdrop to tell a story, using materials such as understated white oak, tempered glass, and antique brass, along with the ideal lighting to truly see and absorb it. It is above all hospitable, luxurious, and generous, like our leather.
The look has added fresh appeal while still reflecting the spirit of the Edelman brand’s legacy and originality. The approachable interior design showcases Edelman’s beautiful leathers.
We believe it’s important that our brand is experienced in showrooms as it is digitally, in designers’ hands, and at the next hotel one visits. Great leather moves you, it welcomes you, and so should Edelman showrooms.
Luxury lives in Dallas at Edelman Leather.
Please visit us there. 1025 N Stemmons Freeway, Suite #710, Dallas, t: 214.748.6666