For the leader in data-driven personalization for apparel and footwear, a new Dyer Brown-designed headquarters offers sophistication and downtown appeal.
Dyer Brown, a nationally recognized innovator in workplace architecture and interiors, has announced the completion of a new Boston headquarters for True Fit, a leading tech company known for its “personalization platforms” used for online apparel retailing. The new office spaces feature cost-effective and highly adaptable design solutions with extensive graphics, raw materials and other fun flourishes for a high-end yet tech-savvy, downtown aesthetic. Branded elements include inspirational quotations and logotypes of the many companies that True Fit serves with their unique, popular and easy-to-use tools for sizing garments and footwear prior to online purchases.
“True Fit’s clients and partners include hundreds of the world’s leading retailers and thousands of top clothing and footwear brands,” says Dyer Brown project manager Michelle Bristol, IIDA. “The company’s executives needed their new headquarters to make a powerful statement about who they are, along with budget-savvy, strategic workplace setup that empowers True Fit’s team as it leaves visitors with a lasting positive impression.”
Dyer Brown brought a range of solutions and impactful visual strategies from the firm’s extensive national experience in workplace interiors for regional and international clients in technology, professional services and more. Most critical for a fast-growing company like True Fit was to deliver adaptable and lasting choices in workstations and collaboration zones.
True Fit had outgrown its former head office and, following a search around Boston, the firm’s leaders leased the 25,000-square-foot space on the 12th floor of 60 State Street, a prestigious address in Boston’s downtown area. Based on initial meetings with the tech firm’s leaders, Dyer Brown proposed a minimalist, rugged design concept favoring a bold, professional flair as well as open, bright interiors with extensive glass and environmental graphics. Exposed building structure maximized ceiling height in various areas, responding to True Fit’s desire for high ceilings, openness and daylight.
Along with the exposed structure and systems overhead, the reception area, conference room and an open pantry breakroom feature a palette of reclaimed timber, polished concrete flooring, and sleek frameless glass partitions. Casual modern upholstered furnishings adds to the raw, rugged sensibility, softened by pendant lighting fixtures and varied displays of client company logos and products. Dyer Brown also integrated reclaimed timber into existing sliding door hardware at entrances to meeting rooms, and designed bespoke wood furnishings including chairs and conference room tables. Ample city views are left open and uninterrupted throughout.
Dyer Brown introduced innovative, cost-effective workplace collaboration solutions throughout the headquarters floor, against a backdrop of glass office walls, wood-grain-look flooring and branded, mural-sized graphics and wallcoverings — all designed in collaboration with the client to enliven work areas with on-brand, inspirational messages. One of those – “Simplicity is the ultimate sophistication,” attributed to Leonardo da Vinci – seems to capture the essence of True Fit and its new headquarters, says Brent D. Zeigler, AIA, IIDA, Dyer Brown’s principal, president and director of design.
According to Bristol, the new headquarters offices are adapted from a former law firm location, which allowed for a number of creative reuses of existing elements, which needed only minor upgrades. For example, Dyer Brown converted several existing private offices into huddle rooms for smaller meetings and breakout sessions, reinforcing the tech firm’s culture of teamwork and connection. The team preserved black aluminum framing on some glass office fronts and some original lighting systems retrofitted with better lamps and controls. These steps allowed True Fit to concentrate value in other areas “to make a lasting, powerful impression on visitors,” says Bristol, “without breaking the bank.”
“With a subdued, focused palette of finishes and furnishings that provide pops of color, the ideas captured in the graphics and True Fit’s people take center stage,” says Bristol. “It’s an unassuming approach that enhances the subtly stylish aesthetic of the company itself.”
According to Romney Evans, co-founder of True Fit, “It was great working with Dyer Brown on a project that brought our vision to life in a way that balanced our uncompromising aesthetic with aggressive cost management goals.”
He adds, “We’re very pleased with the final result.”
About Dyer Brown
Recognized nationally for its award-winning portfolio of architecture and interior design projects, Dyer Brown Architects offers a fully integrated suite of professional services including high-level building owner and corporate advisory as well as 3D concept visualization. The firm’s clients range from property owner/developers and end-users to global corporations and leading regional brands in such market sectors as workplace, retail, hospitality and higher education. Known for its unwavering commitment to both design excellence and client service, Dyer Brown’s 50 professionals forge long-lasting relationships with business leaders, building owners and brokers, and institutional leaders. Dyer Brown believes that buildings and spaces — the backdrop to our daily, shared experience — should always be inspiring, useful and enjoyable. See the firm’s award-winning work and a detailed overview at dyerbrown.com.
About True Fit
True Fit is a data-driven personalization platform for footwear and apparel retailers. True Fit hosts the industry’s most comprehensive data collective in the nearly $2 trillion global apparel and footwear industry – the largest consumer vertical – by connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, and personal preference data from tens of millions of registered True Fit users. Using advanced AI technology, True Fit maps the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers. This allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.