Discover The Intentional Office at the Allsteel Experience Center During Chicago’s Fulton Market Design Days

Allsteel welcomes 2024 Fulton Market Design Days attendees to its Experience Center. Following last year’s debut at 345 N. Morgan Street, Allsteel returns to unveil a comprehensive collection of new products and refreshed floor plate. The 24,000 sq ft space showcases Allsteel’s approach to the Intentional Office, supporting high-value activities for in-person, hybrid, and remote teams.

“We are excited to celebrate the second year of our Experience Center and extend a warm welcome to our clients and the design community,” said Natalie Johansen Murray, Director of Brand and Marketing. “We’ve spent the last year cultivating a space that encourages collaboration and innovation. Our goal remains to introduce new products that empower our clients and designers to build the workplaces of the future.”

One of the most anticipated collections of the Experience Center is Admix, Allsteel’s newest light-scale table system, from designer Chris Adamick. The series was designed with flexibility and adaptability in mind, ideal for multi-purpose spaces and teams in hybrid settings. A highlight is the V-Shape table that ensures an easy line-of-sight for all meeting participants, whether in-person or remote, promoting inclusivity and equity in the workplace by removing hierarchical barriers and ensuring every member has a seat at the table.

Allsteel will also debut Gunlocke’s expanded Stratawood™ reconstituted veneer collection. Designed for today’s leaders, the collection offers a range of finishes crafted from FSC-certified trees. Seamlessly blending natural wood aesthetics with environmental responsibility, Gunlocke provides the highest quality for all private office and executive suite needs.

At the heart of the Experience Center stands the Pebble Garden, the biophilic-designed area that will house the brand’s sustainability gallery. Featuring a curated collection of Allsteel’s eco-certified products, the gallery offers an exploration of the brand’s environmental initiatives, focusing on material sourcing and sustainability milestones. Experience Allsteel’s commitment to building a better portfolio with a positive impact.

Other highlights will include new products from Allsteel’s brand partners, the Mat chair from Normann Copenhagen, the Lean chair from Corral, and Firma table from HBF. Partner brands, such as HBF Textiles, Zilenzio and DPG are proudly displayed throughout the Experience Center, further enhancing the diversity of offerings available to visitors.

For more information on Allsteel’s products and the Experience Center, please visit

Additional Resources:
Gunlocke Veneer

About Allsteel: 

Since 1912, Allsteel Inc., an HNI Company, has offered a world-class, comprehensive range of workplace products and solutions. We simplify the office planning process by helping our customers align their workplace strategy with their business strategy. The result is fit-to-business solutions that deliver meaningful change in a way that works for them today, as well as tomorrow. Allsteel has showrooms in Boston, Chicago, Los Angeles, New York, and San Francisco. For additional information, visit or follow Allsteel on Facebook, LinkedIn, Instagram, Pinterest and YouTube.