DIFFA’s Picnic By Design Showcased Design Trends From Around the World 🌍

Guests at Picnic by Design 2019
DIFFA Executive Director Dawn Roberson with DIFFA Board Chair Cindy Allen

On Wednesday, DIFFA (Design Industries Foundation Fighting AIDS) hosted a spectacular Picnic By Design at the Midtown Loft and Terrace. The design community came together to cap off a fantastic summer with a night of fun philanthropy. The event featured clever and creative takes on this year’s global theme. Several designs were inspired by colorful getaways such as a Grecian escape, a Nordic midsommar, and an affair with the Mediterranean Sea. Other baskets celebrated the rich design heritage of countries like Denmark, Morrocco and Japan. All of the baskets were curated to the brim with delightful accessories and delectable goodies.

DIFFA Plus, the next generation of New Yorkers supporting the DIFFA mission, hosted a picnic-themed lounge space designed by Dylan Kruse of Rockwell Group with playful cloud-like lights by Focus Lighting. Attendees enjoyed rounds of “spin the bottle” to win a bottle of wine or liquor, a fun giveaway that supported the evening’s overall fundraising efforts.

Proceeds from Picnic By Design will go to organizations across the country that work directly with those affected by HIV/AIDS and make a difference in their lives.

DIFFA Plus Team
DIFFA Plus Lounge


Picnic By Design 2019 – Designers and Basket Themes:

DOSK Interiors – Inspired by Crazy Rich Asians


Gensler + MENU – Danish Inspiration


Jellycat – Quirky Amuseables


Knoll with HOK – Escape to Greece


Matouk – Moroccan Inspired


Michele Alfano Design LLC – Wabi Sabi


NPZ Style + Decor – A Taste of Colombia



Paris K Design – A Mediterranean Affair


Sarah Von Dreele – “La Rentree” French Comforts


Stacy Garcia Inc. – Stay


Studio TK – Wine & Genes


Tina Marie Prybula & StĂ©phanie Johansson – Nordic Midsommar


TPG Architecture – Global Sustainability


Vanessa Deleon Associates – It’s a Doggie Dog World in New York City


Wills Design Associates – Irish You Were Here


Wilson Associates – The Art of Tea


Guests ventured up to the roof terrace to catch the evening’s amazing sunset


About DIFFA:

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $44 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.