12 Inspiring Tablescapes from the Country’s Top Designers & Bloomingdale’s Favorite Home Brands up for Bid to Benefit DIFFA
DIFFA (Design Industries Foundation Fighting AIDS) has joined forces with Bloomingdale’s and the country’s best interior designers to create “Holiday By Design ” a Designer Holiday Table Installation and Auction. Starting November 18, twelve over the top tablescapes will be on display at Bloomingdale’s 59th Street flagship and auctioned off on CharityBuzz to raise money and awareness for those living with and impacted by HIV/AIDS, as well as homelessness and drug addiction. The inspiring installations will be unveiled along with the reveal of Bloomingdale’s famous holiday windows and the launch of holiday activations and experiences as part of the retailer’s “Give Happy” holiday unveiling event.
From November 18 – December 12, the 4th floor of Bloomingdale’s 59th Street flagship will showcase the ultimate holiday tablescapes by superstar interior designers including Nate Berkus, David Rockwell, Jamie Drake, Karim Rashid, and Lizzie Tisch x LTD by Robert Verdito. Using products from top Bloomingdale’s home brands like Baccarat, Bernardaud, Juliska, L’Objet, Royal Copenhagen, Waterford, and Wedgwood, the 12 extraordinary installations can also be viewed online and will be up for bid on Charitybuzz with proceeds benefiting DIFFA. The auction closes on December 9, and the tables will remain on display until December 12.
“We feel incredibly moved to be a part of Bloomingdale’s Give Happy Holiday Unveiling Event and are so appreciative of the globally beloved brands and designers that have come forward to help drive our mission forward,” comments Dawn Roberson, Executive Director of DIFFA. “The fact that shoppers from across the US can see and bid on the holiday table landscapes through Bloomingdale’s and Charitybuzz gives DIFFA immense exposure that will help us gain more supporters of our important cause. We believe in the power of design and its ability to make a DIFFA-rence!”
About DIFFA
Design Industries Foundation Fighting AIDS (DIFFA) raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs, and advocacy for individuals impacted by HIV/AIDS, as well as related challenges, including drug abuse and homelessness, which directly impact new HIV/AIDS infections. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $45 million to hundreds of HIV/AIDS organizations nationwide. Recent recipients of DIFFA grants include: Alpha Workshops, Gay Mens Heath Crisis, Housing Works, God’s Love We Deliver, Bailey House, Correctional Association of NY, SAGE, BOOM! Health, Hetrick-Martin Institute, Callen-Lorde Community Health Center, among many others. www.diffa.org.
About Bloomingdale’s
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 33 Bloomingdale’s stores and 21 Bloomingdale’s, The Outlet Stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia, along with 1 Bloomie’s location in Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com