DIFFA Brings Specify with Care® Program to BDNY

Specify with Care® Affiliated Partner, Wolf-Gordon Inc. Wallcovering

Specify with Care® Invites Companies to Donate a Percentage of Sales from Designated Collections to Support DIFFA’s Mission

Specify with Care® Affiliated Partner, BLANCO Farmhouse Sink

This month, DIFFA: Design Industries Foundation Fighting AIDS will present its newly-revamped Specify with Care® program to the design industry at BDNY (November 10-11, Booth 3353). As DIFFA’s cause marketing program, Specify with Care® invites companies to donate a percentage of sales from designated collections to support DIFFA’s mission. Proceeds will go to DIFFA grantees to combat HIV/AIDS and provide care and support to affected individuals and communities. Besides the goodwill a company generates by taking part in the program, DIFFA offers its affiliates an array of marketing benefits.

The Specify with Care® counter at BDNY offers an opportunity for DIFFA and its affiliated partners to showcase these products and interact with leading professionals in hospitality and commercial interiors, and the greater design community. It will also feature designs and special giveaways from notable Specify with Care® affiliates that support DIFFA year-round including, BLANCO, Lee Jofa, Maya Romanoff, and Wolf-Gordon Inc.

“Specify with Care® is a win-win proposition,” said Rick Wolf, whose company Wolf-Gordon Inc. is a pioneer in the program and DIFFA’s single largest contributor. “It associates manufacturers’ names with a good cause and differentiates their products.”

Learn more about Specify with Care® here or visit DIFFA at BDNY, booth #3353.

Specify with Care® Affiliated Partner, Maya Romanoff Swatches for David Rockwell and Roger Thomas
Steven Williams, Associate Director at DIFFA, at the Specify with Care® counter last year!


DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $45 million to hundreds of HIV/AIDS organizations worldwide.

DIFFA is a registered 501(c)(3) that raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs and advocacy for individuals impacted by HIV/AIDS. www.diffa.org