Specially Created, Curated Content Brings the Crossville Trade Show Experience Online
Crossville, Inc. has launched Virtually Crossville, an online experience offering on-demand content created and curated to help fill the void left by this year’s canceled industry trade shows.
“By the time shows were canceled, our trade show team was all packed up and ready to ship many parts of our spring booths. Msg2Mkt – our public relationship firm – saw a great opportunity in photographing the components and bringing a branded event experience to customers online,” explains Lindsey Waldrep, VP of marketing for Crossville.
From there, Waldrep shares that the idea of Virtually Crossville grew to include other elements to replicate the valuable content and engagement that in-person conferences and expos nurture.
“We rounded out Virtually Crossville with lots of trends information and inspiration, as well as exclusive educational sessions targeted for distributors, retailers, and designers,” she says. “We even include items that participants can download and a giveaway opportunity for those who want to submit unique pattern designs.”
The Virtually Crossville experience is comprised of four distinct modules:
– Virtual booth tours
– Trends insights
– Education sessions
– Show & Share opportunities
“Crossville always puts our customers first. That’s why, in these unprecedented times of social distancing, we’re creating modes of staying in touch and engaging with those who want ideas and need our products,” Waldrep summarizes. “Whether in-person or virtual, we are in this together.”
For more information on Virtually Crossville, visit https://www.crossvilleinc.com/VirtuallyCrossville
About Crossville Inc.
Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. Its headquarters and manufacturing facilities are located in Crossville, Tennessee. Crossville, Inc. is a wholly owned subsidiary of Curran Group, a privately held holding company renowned for its core values of family, respect, partnership, integrity, and improvement.
An industry innovator, Crossville is the first U.S. tile manufacturer to achieve the following:
– production of large format tile on site,
– manufacturing of tile with certified recycled content,
– development the Tile Take-Back® Program for recycling fired porcelain tile,
– attaining of certification for waste recycling programs,
– earning of TCNA’s Green Squared certification for all of its U.S.-produced tile lines,
– distribution of a complete line of large format porcelain tile panels, and
– designation as a net consumer of waste in the domestic tile industry.
For more information on Crossville, visit crossvilleinc.com.