Crossville Introduces New Satori Collection from Laminam
A New Point of View for Design Achieved with Porcelain Tile Panels
Crossville, Inc. has launched Satori, a Laminam by Crossville porcelain tile panel collection bringing an awakening to the design of surfaces with luxe, varied looks suited for floor and wall applications in commercial and residential environments.
“Satori is a Japanese word meaning enlightenment—a bestowing of greater knowledge and understanding,” explains Lindsey Waldrep, vice president of marketing for Crossville in describing the inspiration behind this new collection. “As building materials shift, morph, and change, our Laminam collections are truly enlightening products. It allows designers to utilize porcelain tiles in new ways and with new thinking in so many applications.”
Satori porcelain tile panels are offered in three color options—Black, Brown, and Beige, each in unpolished finish. The earthen palette’s range from lighter to darker tones is versatile to support an array of design styles.
This collection’s panels come in 1x3M with 5.6mm in thickness. Though the 5.6mm is a very lean profile, it is thick enough to be installed on interior floors as well as interior walls and other horizontal interior surfaces. It may also be specified for exterior walls. Full installation recommendations may be found online and in product literature.
Waldrep further states that Satori is an example of “wabi-sabi,” the Japanese view on design that focuses on a mixture of perfection and imperfection.
“Characteristics of wabi-sabi include assymetry, roughness, and irregularity, as well as respect for nature and the natural process,” Waldrep says. “Satori’s irregular texture and natural appearance answer this design movement, as does its perfection as a carefully manufactured building material idea for its intended use.”
Satori was named IIDA/HD Best of Show – Hard Surface Flooring at the Hospitality Design Expo.
For more information on this collection, visit http://crossvilleinc.com/solutions/laminam/.
About Crossville, Inc.
Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. Its headquarters and manufacturing facilities are located in Crossville, Tennessee. Crossville, Inc. is a wholly owned subsidiary of Curran Group, a privately held holding company renowned for its core values of family, respect, partnership, integrity, and improvement.
An industry innovator, Crossville is the first U.S. tile manufacturer to achieve the following:
– production of large format tile on site,
– manufacturing of tile with certified recycled content,
– development the Tile Take-Back® Program for recycling fired porcelain tile,
– attaining of certification for waste recycling programs,
– earning of TCNA’s Green Squared certification for all of its U.S.-produced tile lines,
– distribution of a complete line of porcelain tile panels (Laminam by Crossville), and
– designation as a net consumer of waste in the domestic tile industry.
For more information on Crossville, visit crossvilleinc.com.