Contract Resource Group Rebrands as Freeform Interiors and Aligns with Knoll to Serve the Inland Northwest
Contract Resource Group, Inc., headquartered in Spokane, WA, has announced a rebrand to Freeform Interiors and will become the Inland Northwest distributor for the Knoll constellation of brands, including Knoll Office, Knoll Studio, Muuto, DatesWeiser, Spinneybeck, FilzFelt, Edelman Leather, and Holly Hunt.
“Knoll was just a perfect fit for Freeform,” says Fernando Jauretche, who acquired Contract Resource Group in October of 2018. “For over 75 years, Knoll has been the leader in modern office design that connects people to their work through inspirational spaces. Never has that been more relevant than in today’s business environment,” adds Jauretche. “We are thrilled to be Knoll’s partner in the region. The new Freeform brand is about evolving beyond fixed concepts of the workplace and providing customers with flexible furnishings that adapt to modern ways of working. Knoll’s thought leadership in the nature of work and the resources they provide their dealers will help us fulfill our vision,” explains Jauretche.
“Contract Resource Group’s stellar reputation for service was a large factor in the strategic decision to add Freeform as an authorized dealer,” says John Donaghy, Distribution Channel Manager for Knoll, “It was important to strengthen local support for our customers and the design community in the Inland Northwest.”
Contract Resource Group, Inc., now doing business as Freeform Interiors, recently moved one building over from 811 to 715 East Sprague (suite 40) next to the Masonry center in the old International Harvester building. Freeform has refurbished an old warehouse space into a modern industrial 3500 sf showroom that features restored old growth wood beams, exposed ducts, storefront windows and a refurbished vintage skylight that bathes the space in natural light. The space is in the vibrant University District by the new Gateway Bridge and the future Catalyst building; the entire area is undergoing streetscape improvements.
About Freeform Interiors
Contract Resource Group, Inc. DBA Freeform Interiors has been serving Inland Northwest customers since 1991 providing commercial furnishings and related services. Locally owned and operated, our mission is to create spaces where people and businesses can thrive. We seek to elevate the workplace through our offering of unique products, smart design, and superior service. Freeform supports customers in Eastern Washington, Northern Idaho, and Western Montana.
Knoll is a constellation of design-driven brands and people, working together with our clients to create inspired modern interiors. Our internationally recognized portfolio includes furniture, textiles, leathers, accessories, and architectural and acoustical elements brands. These brands – Knoll Office, KnollStudio, KnollTextiles, KnollExtra, Spinneybeck | FilzFelt, Edelman Leather, HOLLY HUNT, and DatesWeiser – reflect our commitment to modern design that meets the diverse requirements of high performance workplaces and luxury interiors. A recipient of the National Design Award for Corporate and Institutional Achievement from the Smithsonian`s Cooper-Hewitt, National Design Museum, Knoll is aligned with the
U.S. Green Building Council and the Canadian Green Building Council and can help organizations achieve Leadership in Energy and Environmental Design (LEED) workplace certification. Knoll is the founding sponsor of the World Monuments Fund Modernism at Risk program.