Configura, Chief to Partner for CET Designer Extension

Configura and Chief to partner for CET Designer Extension

Extension first will include Chief’s Kontour™ product line

Configura, maker of CET Designer software, today announced a collaboration agreement with Chief, a global manufacturer of mounts, racks and accessories for flat displays, monitors, projectors and other AV components. Configura will partner with the Minnesota-based company to develop a CET Designer Extension that incorporates Chief products into CET Designer. The first Chief product line will be the Kontour family of monitor mounts.

“We’ve experienced significant growth with office furniture dealers specifying Kontour products. Our attention has turned to: ‘How can we be a better partner for our dealers? How can we make specifying and selling Chief products even easier for design and sales teams?’ With this in mind, Configura’s CET Designer is the ideal solution,” Chief Business Development Manager David Albright said.

CET Designer helps manufacturers and their dealers and designers to more quickly bring products to the end customer; the technology simplifies the specification and ordering of products by providing a single software solution for the entire space-planning process.

“Chief products in CET Designer add to the growing diversity in the kinds of products found in our solution. It’s so much more than furniture now, with all kinds of products that enhance and complete the workspace,” Configura Business Development Manager Brooke Snow said.

For 35 years, Chief has been providing AV mounts and accessories for a variety of technologies. In addition to Kontour, product lines include the industry-leading Fusion family of mobile AV carts, flat-panel display mounts and other accessories that contribute to a modern workspace. The company plans to include Fusion and other award-winning Chief product lines in CET Designer in the future.

“We’re excited to provide CET Designer users with a new Extension that will offer a simple, user-friendly way to specify and sell Chief products,” Albright said. “Partnering with Configura will offer immense value to our dealers.”

About Configura

Configura creates intelligent space-planning software for manufacturers, dealers and designers in the Contract Furniture, Kitchen and Bath, Material Handling, Industrial Machinery, and Laboratory and Healthcare industries. The company’s software products, including CET Designer, are used by more than 10,000 people around the world. Configura Sverige AB, the parent company, is headquartered in Linköping, Sweden, with commercial operations in Grand Rapids, Michigan, USA, and Kuala Lumpur, Malaysia. Founded in 1990, Configura is privately owned with more than 120 employees worldwide and annual sales of more than $13 million USD. More information at

About CET Designer

Based on technology created by Configura, CET Designer is intelligent, highly visual and intuitive space-planning software that simplifies specifying and selling of products in a variety of industries. It’s a complete solution that quickly and accurately handles every step of the sales and order process. In CET Designer, components that represent manufacturers’ products look and behave like actual products. Users drag and drop components into 2D and 3D virtual environments; behind the scenes, the software tracks components, calculates pricing and prevents user errors. Users can create and generate layouts, quotes, photorealistic renderings, movies, installation drawings, reconfigurations and bills of materials – in other words, everything needed to propose on work and place orders. CET Designer is the future of space planning. More information at

About Chief

Chief is part of Milestone AV Technologies, parent company of Chief, Sanus, Da-lite, Vaddio and Projecta brand names. Milestone AV Technologies is a leading global provider of innovative solutions for various audiovisual technologies. Products are sold through numerous channels, including Pro AV dealers, regional home theater dealers, consumer electronics retailers, mass merchants and original equipment manufacturers. The brands of Milestone formed independently and, when united, provide the most comprehensive offering of AV solutions on the market. The company serves a broad base of more than 6,000 global customers. U.S. headquarters is just outside of Minneapolis, Minnesota. More information at