CertainTeed©, a leading North American manufacturer of sustainable building materials, announces the expansion of its acclaimed HeartFelt felt ceiling and wall system with the launch of HeartFelt Groove, a new profile that merges elegant design with exceptional acoustic performance.
Heartfelt Groove joins the existing product family of Heartfelt Linear, Heartfelt Levels, and Heartfelt Round profiles, offering a sleek new design solution for architects and specifiers seeking dimensionality with a subtle visual texture. With a clean, “square W” groove pattern and a palette of soft, neutral tones, Groove brings a modern, sophisticated aesthetic to interior spaces while maintaining performance standards that define the HeartFelt collection. Available in five soothing shades of grey, HeartFelt Groove is a versatile architectural solution that supports a range of design visions, and like all HeartFelt products, it is designed to be easily reusable and 100% recyclable.
“HeartFelt Groove provides design professionals with a new innovative solution that introduces softness and dimensionality into spaces while still meeting the industry’s highest sustainability and performance expectations,” said Steven Udolph, National Sales Manager of Specialty Ceilings at CertainTeed. “With the ability to contribute toward LEED® v4 credits, including low-emitting materials, improved indoor air quality, and acoustic optimization, this new profile supports project teams in meeting rigorous green building standards without compromising aesthetics.”
Crafted from non-woven PES felt fibers, HeartFelt Groove is GREENGUARD Gold certified, Cradle to Cradle Certified™ Bronze, and meets Class A fire performance standards (ASTM E84 and CAN/ULC S102). The system delivers outstanding acoustic control with a noise reduction coefficient (NRC) up to 0.65, while also resisting dust and dirt to ensure easy maintenance over time. Panels are available in an 8-foot length and can be field-cut for custom installation. Industry professionals have the option to integrate lighting for added function and design flexibility.
Designed for use on both ceilings and walls, HeartFelt Groove is now available in both the U.S. and Canadian markets. It reflects CertainTeed’s continued commitment to bringing thoughtful, sustainable, and performance-driven solutions to commercial interiors across a variety of sectors, including workplace, education, hospitality, and public spaces.
HeartFelt is a registered trademark of Hunter Douglas®, used with permission. To learn more about CertainTeed’s HeartFelt solutions visit www.certainteed.com/felt.
About CertainTeed
With innovative building solutions made possible through its comprehensive offering of interior and exterior products, CertainTeed is transforming how the industry builds. As leaders in building science and sustainable construction, CertainTeed makes it easier than ever to create high-performance, energy-efficient places to live, work and play, so that together we can make the world a better home. A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,900 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.com
About Saint-Gobain
Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.
€46.6 billion in sales in 2024
More than 161,000 employees, locations in 80 countries
Committed to achieving net zero carbon emissions by 2050