Cerno and ICRAVE Launch New Lighting Collection
Industry leaders partner to introduce inspired lighting to the consumer market
The collaborative forces behind two design powerhouses, Cerno and ICRAVE, have partnered to release LICHT, stylized LI©HT, a new lighting collection that launched last month. Comprised of two pendant lights, Ignis and Imber, the collection is a culmination of a rigorous design process by two progressive studios practicing in distinct disciplines.
“When design collaborations work well, you get the best from everyone involved, and I think that’s the case here. By leveraging the cross-disciplinary expertise of both teams, we challenged ourselves to execute on the highest level of performance,” said Lionel Ohayon, founder and CEO of ICRAVE.
The two companies began collaborating in 2013, creating custom fixtures for the Cameron Mitchell-owned Ocean Prime in Beverly Hills. Sharing a deep passion and energy for the design process, the two immediately clicked. What began with napkin sketches has now evolved into a fully resolved collection of products ready for market.
“Our design process is often centered around providing creative lighting solutions and filling voids in the marketplace. When collaborating with ICRAVE, they helped educate us about those voids,” said Bret Englander, Director of Sales & Marketing at Cerno.
An industrial design and manufacturing company, Cerno has quickly earned a reputation for its uncompromised commitment to well-crafted lighting products. The Ignis and Imber pendants mark the first product debuts from ICRAVE LIGHTING, the design and innovation studio’s in-house division leading the charge on the design and composition of the LI©HT collection.
The Ignis and Imber pendants are composed of natural materials and constructed in a minimal yet expressive assembly. “The fixtures were distilled to their essential parts—frames and shades—highlighting the interplay of their elemental components and accentuating the clean lines of the forms,” said Renée Joosten, Lighting Design Director at ICRAVE.
The Ignis’ wood frame, with a detailed three legged support, holds the shade, perched atop. The shade of its sister design, Imber, appears to have slid down the frame, creating a clean continuous line at its bottom and exposing more frame at its top. Both pendants will be provided in a wide range of finish options—from distressed brass to glossy white shades and from walnut to maple wood frames. They are fully dimmable with either LED or incandescent light sources, and are available in two sizes: 24-inch and 17-inch shades.
About Cerno
Established in 2009, Cerno is an industrial design and manufacturing company innovating modern LED lighting fixtures and furniture in Southern California. Their mission is to fuse quality, performance and resource efficiency with modern design. Please visit www.cernogroup.com to learn more about Cerno and where Cernoproducts can be purchased.
About ICRAVE
ICRAVE is an innovation and design studio based in New York City that reimagines built and digital environments for award-winning hospitality, airport, workplace and healthcare projects across the globe. Helmed by Lionel Ohayon since 2002, ICRAVE has worked with Fortune 500 companies and innovative startups including Memorial Sloan Kettering, Starwood, W Hotels, MGM, Disney, Hilton, OTG and more.
For sales inquiries, please contact:
Cerno
http://cernogroup.com/
T: 949.715.1534
E: info@cernogroup.com
