Camira starts a textile Revolution at Stockholm Furniture Fair 2023

In an exclusive preview in Stockholm, global fabric manufacturer Camira is set to debut Revolution, a recycled wool fabric made from the company’s own waste yarn, marking a new era in wool textile circularity.

The first fabric to be created using iinouiio – the textile recycling capability Camira acquired in 2022 – Revolution is a closed loop product and marks an exciting breakthrough for the company in achieving circularity within its design and manufacturing processes.

Developed by Camira at its manufacturing sites in Huddersfield, Yorkshire, Revolution is created during a process which sees its waste wool yarn stripped back into fiber form using state-of-the-art wool recycling machinery. These recycled wool fibers are then blended with virgin wool, before being carded, spun, and woven into fabric. With an irregular twill weave, the fabric has an appealing surface detail and soft touch finish.

In an innovative move by Camira, each shade in the Revolution 10-colour palette has been developed with the original coloration of the recycled woolen fibers as its base. This method of color curation eliminates the concept of dyeing, and enables the recycled yarn content to be seen as delicate flecks on the fabric’s face.

Jodie Padgett, Senior Innovator at Camira, comments on the upcoming debut of the range at Stockholm Furniture Fair, “Revolution is an incredibly important product, not just for Camira, but for the wider textile industry. As a collective, we have been using recycled materials and sustainable, natural resources for decades, but it is now time to look inwards and ask what more can we do, how can we reduce, reuse, and recycle our own waste? In Revolution, we have the answer – it is a starting point on the journey to achieving full circularity in the fabrics we make, and we are delighted to be able to share it with visitors at Stockholm Furniture Fair and bring them on the journey with us.”

Camira will be exhibiting at A11:19 at Stockholm Furniture Fair, February 7 – 11, 2023. Revolution will launch globally in May 2023.

If you’re attending the show, please do pop by the Camira stand at A19:11 to see this beautiful new fabric in person.  Ian Burn, Director of Marketing and Sustainability, and Jodie Padgett, Senior Innovator, will discuss textile circularity in two thought-provoking seminars – one on 7th February at 15:00 – 16:00, and one on 8th February at 10:00 – 11:00, both taking place in room K11 at the show.


  • Camira designs and manufactures contract fabrics for commercial interiors and passenger transport. The company’s fabrics are used in offices, hotels, schools, universities, shops and hospitals, as well as on buses, coaches and trains. End-user clients include Transport for London, LNER, Lloyds Banking Group, the BBC, Intercontinental Hotel Group, Google, Microsoft, and
  • Camira is privately-owned, founded originally in 1974 under the name Camborne A Management buy-out from the US company Interface, Inc (specialising in modular textile flooring) led to the creation of Camira Group in 2006.
  • Today Camira sells around 8 million metres of fabrics annually and in over 80 countries globally.
  • Headquartered in Mirfield, West Yorkshire, Camira operates manufacturing sites in and around Huddersfield giving the company textile manufacturing capabilities from yarn spinning, to weaving, dyeing and textile finishing and printing. There are sites in Birkby, Meltham and Holmfirth, a technical knitting plant in Nottingham, and a European manufacturing facility in Lithuania.
  • Camira has won Queen’s Awards for Sustainable Development, Innovation, and International Trade, as well as numerous industry accolades.


  • iinouiio is an innovative start-up business, established in 2019, which seeks to repurpose and recycle wool and luxury fibre textile waste for designers, textile manufacturers, and fashion brands. The company gives pre-loved apparel and post-industrial yarn and fabric remnants a second life as new yarn and