Camira sparks textile revolution with the launch of new recycled wool fabric


Global textile manufacturer and designer of contract fabrics, Camira has launched a groundbreaking new recycled wool fabric.

Revolutionary by Camira is the first fabric to be produced using the business’s state-of-the-art textile reprocessing machinery, which Camira acquired in 2022. Revolutionary by Camira is a closed loop textile, created using waste wool yarn from company’s own manufacturing processes. [Ed. note: It is called Revolution in the UK/ EU/ APAC and Revolutionary by Camira in North America.]

Commenting on the launch of Revolutionary by Camira, head of creative, Lynn Kingdon said: “This textile is a powerful illustration of how lessons from the past can be used to innovate in the present, for the good of the future. Each shade in the color palette has been lovingly developed with the original coloration of the recycled woolen fibers as its base. This innovative method of color curation eliminates the concept of dyeing, reducing the use of harmful chemicals. Revolutionary by Camira extends the lifespan of wool and enables this precious natural resource to be used all over again as fabric on furniture.

Marking a new era in wool textile circularity, Revolutionary by Camira sees waste wool yarn stripped back into its fiber form and then blended with virgin wool, before being carded, spun, and woven into fabric. With an irregular twill weave, the unique fabric has an appealing surface detail and soft touch finish and performs to the highest commercial standards.

Developed at Camira’s manufacturing sites in Yorkshire, in the UK, the creation of the textile is inspired by a local, traditional technique of wool recycling known as ‘shoddy’ manufacturing.

First established in Yorkshire in the 1800s, the ’shoddy’ process saw used wool garments recycled to create new yarn and fabric, and was popular until the advent of synthetic materials, such as polyester, which caused it to become obsolete at the end of the twentieth century.

Revolutionary by Camira is available in 10 shades, containing both classic and contemporary tones to create a palette that suits every commercial interior design.

To purchase or to find out more about Revolutionary by Camira, visit the website.

About Camira:

Camira designs and manufacturers textiles for every space and sector; from commercial and residential, to public transport, including bus, coach and rail.

Camira is a privately-owned UK textile group founded in 1974 under the name Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. Until a management buy-out in 2006, the company was a subsidiary of Interface, an international manufacturer of textile modular floor coverings, for almost ten years. Today, Camira has an annual turnover of around £100 million and employs more than 750 people. Its products are sold in more than 80 countries and the business produces more than nine million meters of fabric per year.

Headquartered in the UK, the company has manufacturing facilities in the UK and Lithuania, offices and showrooms in Europe, North America, Australia and China and a global network of agents and distributors.

The company has always been a pioneer of innovation when it comes to a sustainable understanding of textiles and has been producing recycled fabrics for more than 20 years, as well as innovating a new category of fabrics made from natural wool and bast fibers, such as nettle, hemp and flax.