Camira Launches Patina, its Newest Fabric Offering

Global textile innovator Camira is bringing together human imagination and the gifts of nature in Patina, its newest fabric offering.

Patina is an intimate blend of wool and flax, balancing composition with construction and beauty with performance. It conveys the beauty and whimsy of designing with nature by showing off white flecks, created by the flax content, scattered across the surface of the fabric just as flowers would dot the fields in which the flax grows.

Camira chose the name Patina because the fabric evokes the look and complexity of a coating or film that builds up over time on a surface, adding to the character of intricacy of the material. For this family of fabric, Camira expands the conventional definition to cover all patterns in the nature that surrounds us.

Patina is inspired by Camira’s trend forecast, Evolution: Global Trend Directions 2017/18. It responds specifically to a powerfully emerging trend called Habitat, which explores human impact and the wellbeing of all things in our environment.

Explained Hayley Barrett, Camira’s designer of Patina: “Only by taking a deep breath and slowing down do we become aware of our surroundings and the pattern in nature is revealed to us. This is the overarching theme behind the development of Patina, having the ability to take in the beauty of the natural environment, stepping outside and using this to promote thought and new ideas.

“When developing the aesthetics of this fabric,” Barrett continued, “we were keen to celebrate the natural beauty of flax and let it shine through. As well as paying close attention to the look of the fabric, the inclusion of flax harnesses its natural ability to meet the higher-level flammability standards without any chemical post treatment.”

Available in a stunning palette of 43 colorways, Patina captures the landscape around us as well as featuring nourishing new shades to complement the wider Camira portfolio. Patina marks the ongoing evolution of Camira’s bast-fiber family of fabrics made from wool, nettle, hemp and flax.

Patina meets heavy-duty abrasion standards, achieving 100,000 Martindale cycles. For more information, visit www.camirafabrics.com/us/patina.

About Camira:

Camira designs and manufactures upholstery fabrics for commercial offices, hospitality, government, institutional interiors, healthcare, cinema and auditoria.

Camira is an independent UK textile company with two manufacturing facilities in England (in Huddersfield and Nottingham) and a mainland European manufacturing plant in Lithuania. The company’s North America operation is in Grand Rapids, MI, where it holds stocked inventory and operates a cut yardage program for rapid distribution throughout North America.

The company was founded in 1974 as Camborne Fabrics, acquired by U.S. modular flooring company Interface Inc. in 1997, and Camira was born out of a management buy-out in April 2006, taking the company back into independent ownership.

Camira employs about 650 staff and sells some 10 million yards of fabric annually, generating revenues of approximately $100 million.

The company has been recognized for outstanding product innovation and environmental stewardship, gaining Queen’s Awards for Sustainable Development (2015 and 2010) and Enterprise in Innovation (2005).

Camira is registered to ISO 9001 (quality standard), ISO 14001 (environmental management) and OSHAS 18001 (health & safety) and OSHAS 18001 (health & safety).

Camira is trusted, specified and chosen by the word’s top furniture manufacturers, interior specifiers and end-users, including the likes of HSBC, Google, Apple, Adobe, Microsoft and Facebook.