Camira launches New Perspectives – a guide to inspire future interiors

Created in collaboration with Colour Hive, a global trend forecasting house, New Perspectives is an exploration by global textile manufacturer Camira into the influences that will inspire future interiors. Translating these driving forces into trends, tones and textures, the digital book brings the insight of the organization’s design team together with the manufacturing expertise which runs throughout its rich heritage.

A powerful tool for interior designers, New Perspectives covers three diverse design stories – The Master, a testament to craftsmanship, The Pioneer, a symbol of innovation, and The Collaborator, a celebration of the beauty that is possible when we work together – to provide an insight into the textiles and other material finishes that will be influential in interiors and specifications in the post- Covid world.

Lynn Kingdon, Head of Creative at Camira, explains the ethos behind New Perspectives, “From the colors we choose to the materials we use, the spaces we create are a reflection of the world around us, and in these times of uncertainty, we must work to build environments which offer comfort and safety, which stimulate and enthuse, and which are sustainably sourced.

This belief has inspired the themes within this book – a celebration of textile design, bursting with fabrics which evoke nostalgia, passion, and signal a future bright with opportunity.”

New Perspectives is now available globally, and digital copies can be requested from the Camira website here.

About Camira:

Camira are makers, designers and manufacturers of textiles, developing fabrics for the contract sector – including offices and schools, hotels, retail and hospitals – as well as for passenger transport on bus, coach and rail.

Camira is a privately-owned UK textile group founded in 1974 under the name Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. Until a management buy-out in 2006, the company was a subsidiary of Interface, an international manufacturer of textile modular floor coverings, for almost ten years. Today, Camira produces more than eight million metres of fabrics annually and markets them in over 80 countries.

Headquartered in Mirfield, West Yorkshire, England. The company has manufacturing facilities in the UK and Lithuania, offices and showrooms in Europe, North America, Australia and China and a global network of account managers and specialist dealers.

Camira has received numerous awards to date. The company has won five prestigious Queen’s Awards, including the Queen’s Award for Sustainable Development for the second time in 2015 and for International Trade in 2016.

The company has always been a pioneer of innovation when it comes to a sustainable understanding of textiles and has been producing recycled fabrics for 20 years, as well as a number of ranges using natural wool and bast fibres, such as nettle, hemp and flax.