Camira is set to elevate their commitment to sustainable design this Spring, with the launch of their first fabric to contain plastic sea waste.
In a pledge to clean both the earth and the ocean, Oceanic is a fabric born of the SEAQUAL Initiative to achieve a waste free environment. Woven from plastic debris found floating in our seas and post- consumer plastic bottles, destined for landfill, it’s one small drop in the mission to clean both the earth and its ocean. A recycled polyester with a purpose, Oceanic is a strikingly contemporary fabric with an intricate twill weave.
Woven using SEAQUAL yarn, for every 4.5lbs (4 yards) of Oceanic fabric sold, 1lb of waste is removed from the ocean. Taking its strength from the raw material from which it was originally created, Oceanic is a highly durable textile, tough enough for a life not only on the seas but also on the seats it furnishes. Blending a soft fluidity with a high level of performance, it is ideal for inclusion in a wide range of modern interiors.
Delicately dyed using cationic yarn, this multi-tonal textile combines and contrasts a light warp with a deeply saturated weft. With an intricate twill weave, this visual detail creates a subtle pattern – enhancing both the considered colour and careful construction of the fabric.
With a refined color selection of 16 shades, Oceanic combines muted, neutral hues with soft pastels and deep bolds to provide a versatile palette that echoes the shades visible on nature’s shoreline, as well as introducing a number of vibrant, trend-led tones.
Oceanic will be available to order globally from March 16th, 2020
About Camira:
Camira are makers, designers and manufacturers of textiles, developing fabrics for the contract sector – including offices and schools, hotels and retail – as well as for passenger transport on bus, coach and rail.
Camira is a privately-owned UK textile group founded in 1974 under the name Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. Until a management buy-out in 2006, the company was a subsidiary of Interface, an international manufacturer of textile modular floor coverings, for almost ten years. Today, Camira has an annual turnover of around £100 million and employs over 750 people. It produces more than nine million metres of fabric and markets them in over 80 countries.
Headquartered in the UK, the company has manufacturing facilities in the UK and Lithuania, offices and showrooms in Europe, North America, Australia and China and a global network of agents and distributors.
The company has always been a pioneer of innovation when it comes to a sustainable understanding of textiles and has been producing recycled fabrics for 20 years, as well as innovating a new category of fabrics made from natural wool and bast fibres, such as nettle, hemp and flax.