Camira for Earth Day 2021: Restore our Earth 🌍
“At the heart of Earth Day’s 2021 theme, Restore Our Earth, is optimism – a critically needed sentiment in a world ravaged by both climate change and the pandemic.” – Kathleen Rogers, President of EarthDay.org
Focusing on the restoration of the worldâs ecosystems through natural processes, emerging green technologies and innovative thinking, Earth Day 2021 has an ever-powerful message, and more can be learnt on Restore our Earth here.
In celebration of this year’s theme, we’ve explored and explained the natural fibres which run throughout our collection of textiles – shining a spotlight on the benefits of designing and manufacturing in harmony with the earth and its materials. ExploreÂ
Flax
A symbol of purity, the magic of flax has been woven into human history as one of the oldest cultivated plants; grown for both its textile fibres and its nutritional seeds. An annual plant sown from seed which grows to about a metre in height, with attractive pale blue flowers, flax flourishes in northern temperate latitude.
Featured in:Â Lots of fabrics
Hemp
An incredibly eco-friendly fibre, Â hemp grows extremely quickly, without requiring chemical herbicides and pesticides. Needing very little water, and returning 60-70% of the nutrients it takes from the soil, it is naturally beneficial to the earth – helping to purify the soil, whilst its deep roots prevent erosion.
Featured in: Hemp & Hebden
Wool
Natureâs wonder fibre for textiles, wool is ultra intelligent, highly complex, supremely technical, rapidly renewable and environmentally sustainable. Evolving over millions of years, it is the most versatile raw material imaginable, with amazing performance benefits – including flame retardancy.
Featured in:Â Lots of fabrics
Silk
A natural fibre produced by the larvae of silkworms and other insects to form protective cocoons, silk is synonymous with luxury. With a shimmering appearance created from its ability to refract incoming light at different angles, silk produces sparkling, shimmering colours and is a lightweight – yet super strong – fibre.
Featured in: Silk
Nettle
Growing rapidly from springtime onwards, nettles grow easily on land which is often unsuitable for arable crops. Ideal for encouraging bio-diversity, nettle cultivation provides a natural habitat for birds and insects,  and the woody remnant left behind is used as animal bedding – making it a truly zero-waste material source.
Featured in:Â Nettle Aztec
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