Camira Appoints Abigail Bomford to New Creative Director Post

Abigail Bomford

Global textile innovator Camira has appointed Abigail Bomford to a new board-level position of Creative Director. In the role, she is responsible for brand marketing and product management across all business segments and global markets.

Bomford had served earlier as Head of Creative at Asda’s George Home brand, the UK’s third largest homeware retailer. The new role at Camira is part of the company’s ambitious long-term growth and brand-building strategies to bolster its market position in key geographies and market sectors.

Bomford launched her creative career with interior design consultancy Ferro Design before joining Helix Lighting as a Senior Designer.It was her passion for textiles that led Bomford to a new position in 2006, as Design Manager for Coordinated Home for the Asda Walmart Group in Leeds. In 2014, she was promoted to Head of Creative for Asda’s George Home brand.

“I am thrilled to join Camira and take on this new role, heading up the product design, technical development and marketing teams,” she said. “I’m looking forward to working closely with product development to evolve our launch strategy, as well as directing brand and product marketing to position Camira in key markets.”

About Camira

• Camira is a privately owned UK textile group formed originally in 1974 as Camborne Fabrics in Huddersfield

• Camira came into being in April 2006 following a management buy-out from former American parent company, modular flooring specialist Interface Inc

• The company is headquartered at Wheatley Park, Mirfield, with 500,000 square feet of manufacturing facilities across five locations in the UK and one in Lithuania

• The company operates on a global basis through overseas offices in Germany, Denmark, Sweden, Belgium, Spain, Poland, USA, China and Australia, as well as an extensive network of agents and distributors

• Camira is trusted, specified and chosen by the word’s top furniture manufacturers, interior specifiers and end-users, including the likes of HSBC, Google, Apple, Adobe, Microsoft and Facebook.