Bluff Available to Order through DWR and Heller online

Hlynur Atlason’s award winning design is exclusively available for purchase

Since the company began in 1971, Heller has worked with a select group of the world’s top designers to bring striking and high-quality design to market. Now, Heller is thrilled to announce that Bluff, a new indoor/outdoor lounge chair designed by Hlynur Atlason, 2023 winner of Cooper Hewitt Smithsonian Design Museum’s National Design Award for Product Design, is available for purchase immediately, exclusively through the DWR website and the Heller website. Bluff, a proud member of Heller’s Next Generation of Modern family of designs, is made for everyone – answering the question for comfortable, highly versatile seating made specifically for modern living.

Bluff is heavily inspired by nature, most specifically, the swirling wind at the beach, which creates magical, organic shapes. A modern take on a lounge chair – meant to be an eye-catching addition to interior and exterior spaces, while simultaneously becoming one with the environment it is placed in.

Order Bluff now in all colors (Cantaloupe, Black, Bone, Sand, Terra Cotta, Wheat) on or

About Heller

Heller began in 1971 and from the outset has been known for the true meaning of modern. Their timeless, functional designs are created without ego by some of the world’s greatest architects and designers – Frank Gehry, Massimo & Lela Vignelli, and Mario Bellini to name a few. Heller products have claimed the distinction of international design awards from the Compasso d’Oro to NeoCon and are featured in the permanent collection of the Museum of Modern Art and recently, to the permanent collection at the Rochester Institute of Technology.  Heller continues to work with new technologies to create innovative products, explore new processes, and create a more sustainable, transparent manufacturing process for the future of design.  Made in America, with a strong commitment to sustainability, Heller will take back any of its products (and even pay for shipping) at any time during its lifecycle. Perfect indoor and outdoor, Heller is found in homes, restaurants, museums and offices around the world. We are proud to be the first company to work with the Digby Design Authenticator, guaranteeing authenticity in our designs and sustainability of our products for the future.