BIFMA Welcomes New Membership Services Director, Nicole Forward

Nicole Forward

After a year-long search, BIFMA is pleased to announce that Nicole Forward will join the association as the Membership Services Director. Nicole brings over fifteen years’ experience in non-profit organizational development. Having been responsible for membership growth, events, and programs she will contribute to BIFMA’s on-going initiatives to create added value for our members.

Her experience in building relationships with business and legislative leaders will greatly support BIFMA’s advocacy work on behalf of the industry.

Prior to joining BIFMA, Nicole served as Vice President of Development for the Michigan Energy Innovation Business Council (Michigan EIBC), a business trade association representing companies working in Michigan’s advanced energy sector. Nicole has also worked in development for several arts and cultural organizations, including the Grand Rapids Public Museum, the California Science Center, and the Los Angeles Zoo.

“Nicole brings the right mix of experience and talent to BIFMA,” says Deirdre Jimenez, President and CEO of BIFMA, “her work in both energy and the arts mirrors a technical industry that differentiates itself through design and innovation progressively engaging sustainability.”

In addition to leading membership growth and engagement initiatives, Nicole will be responsible for overseeing and developing member services, programs, and events. Nicole holds a BA in Political Science from Michigan State University.


BIFMA is the leading non-profit furniture trade association in North America with members from around the world. Founded from the call to define uniform product standards for the industry, BIFMA has served as the voice of the commercial furniture industry since 1973 and is now the recognized source for managing and developing furniture standards that embody safety, ergonomics, health, sustainability, and performance that support buyer and specifier communities in making informed furniture selection decisions.

BIFMA further supports the industry providing market data, thought leadership, and industry outreach celebrating design and innovation in recognition of the significance furnishings play in the places we learn, work, heal, and live through product registries, sustainability certification, statistics reporting, government relations, industry promotion, education, networking, and trade development programs.