Be Original Americas Launches On-Demand Virtual Programming

Explore innovative lectures from 22 brands for behind-the-scenes experiences in the design industry

Be Original Americas, the non-profit advocacy group for authentic design, has launched on-demand virtual programming that is now available to the public with 22 participating design companies covering the design process. Through innovative lectures and tours students, lifelong learners, and design enthusiasts at any stage in their career can learn about the entire design progress from leading manufacturers, creators, and architecture and interior design firms in the industry.

In educating the next generation of creatives, Be Original Americas made the choice to pivot from the traditionally in-person Be Original Americas fellowship to an entirely virtual platform. The Summer 2020 program coordinated live webinars and corresponding Q&A sessions hosted by member companies and benefitted 3,400+ registered students from 33 different countries spanning five continents. The highly accessible format provided insight into the professional design process and the value of authentic design to future architects, designers, and entrepreneurs across the globe.

Now, in making the sessions available to the public, Be Original Americas continues their investment in the education of future architects, designers, and entrepreneurs so that others may experience first-hand the innovative lectures that comprised this landmark initiative in design education.

Alberto Perazza and Enrico Perin, Magis
Christian Andresen, Fritz Hansen

WHAT: Be Original Americas 2020 On-Demand Virtual Fellowship 

WHEN: Currently available online, free of charge


WHO: 22 innovative manufacturers, creators, and design firms including Anglepoise, Bend Goods, Bernhardt Design, Carl Hansen & Søn, Cerno, Designtex, Emeco, Fantini, Fritz Hansen, Gabellini Sheppard, Gensler, Georg Jensen, Herman Miller, Kartell, Magis, Marcel Wanders Studio, Marset, Maya Romanoff, Modern Metal, Pablo Designs, Steelcase/Coalesse/Turnstone, and Yellow Goat Design.

Gabriele Chiave, Marcel Wanders Studio
Gregg & Jaye Buchbinder, Emeco


Be Original Americas is a nonprofit organization that is committed to initiating discussion on the importance and value of preserving original design across the Americas, through informational, educational and influential marketing initiatives and other efforts to promote this critical issue.

Be Original Americas charter members – including Alessi, Bernhardt Design, Design Within Reach, Emeco, Flos, Fritz Hansen, Herman Miller®, Kartell, Ligne Roset, and Vitra, and board members, Carl Hansen & Søn, Georg Jensen, Gensler, and Rottet Studio – believe that the value of authenticity cannot be underestimated or taken for granted in the marketplace. Through an aggressive program of panel discussions and CEU courses, the movement campaigns to establish a set of industry standards that encourages public and professionals, along with our media partners, to fully support creativity and authenticity, to invest in the future of design, to incentivize innovation, and to give back to the industry and the people it serves.

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