Be Original Americas Launches On-Demand Virtual Fellowship Sessions

Hear from 20 top design & architecture brands for their behind-the-scenes experiences

WHAT: Be Original Americas 2021 On-Demand Virtual Fellowship

WHEN: Viewable online from September 10, 2021


WHO: 20 innovative manufacturers, creators, and design firms including Ameico, Blu Dot, Carl Hansen & Søn, Cerno, Designtex + Coalesse, Emeco, Gabellini Sheppard Associates, Gensler, Georg Jensen, Herman Miller, IIDA, Kartell, Lissoni Inc, Louis Poulsen, Marcel Wanders Studio, Modern Metal, Rottet Studio, Santa Margherita S.p.A., Studio O+A, and Wanted Design

Be Original Americas is proud to mark the conclusion of the 6th annual Be Original Americas Student Fellowship program, the non-profit’s signature educational initiative offering unprecedented access behind-the-scenes at some of architecture and design’s leading organizations. After a successful pivot to virtual programming in 2020 in order to meet the challenges of the COVID-19 Pandemic, the 2021 Fellowship was again held digitally, reaching a global audience of more than 2,200 registered students and future leaders in design.

Guided by the design advocacy group’s mission to inform, educate, and influence as many individuals as possible about the value of authentic design, the recorded 20 presentations from the 2021 Fellowship are now available via the Be Original Americas website.

In 2022, with the support of member company Skyline Design, Be Original Americas plans to re-incorporate in-person learning opportunities into the virtual programming as they celebrate 10 years of tireless design education and impact on the built world.

Be Original Americas would like to give a tremendous thank you to all 2021 participating member companies for their dedication to empowering the next generation of design professionals:


Blu Dot

Carl Hansen & Søn


Designtex & Coalesse


Gabellini Sheppard


Georg Jensen

Herman Miller

IIDA National

Kartell US

Ligne Roset

Lissoni Inc

Louis Poulsen

Marcel Wanders Studio

Modern Metal

Rottet Studio

Santa Margherita S.p.A.

Studio O+A

Wanted Design


Be Original Americas is a nonprofit organization that is committed to initiating discussion on the importance and value of preserving original design across the Americas, through informational, educational and influential marketing initiatives and other efforts to promote this critical issue.Be Original Americas charter members – including Alessi, Bernhardt Design, Carl Hansen & Søn, Emeco, Flos, Fritz Hansen, Herman Miller®, Kartell, Ligne Roset, and Vitra, and board members, Georg Jensen, Gensler, Luceplan and Rottet Studio – believe that the value of authenticity cannot be underestimated or taken for granted in the marketplace. Through an aggressive program of panel discussions and CEU courses, the movement campaigns to establish a set of industry standards that encourages public and professionals, along with our media partners, to fully support creativity and authenticity, to invest in the future of design, to incentivize innovation, and to give back to the industry and the people it serves.