Baresque Signs with MDC for U.S. Distribution
The Agreement Significantly Bolsters Distribution of Zintra Acoustic Solutions, Employing a Team of 75 Sales Reps Nationwide
Interior finishes manufacturer Baresque announced it has signed an exclusive U.S. distribution agreement with MDC for its Zintra Acoustic Solutions product range, according to Baresque executive director Angus Blaiklock.
“We have received an incredibly warm reception and great demand from the American interior design community since we launched here last spring,” Blaiklock said. “MDC’s nearly five decades of selling interior wall coverings provides both a great fit and a strategic advantage for Zintra that will enable us to quickly expand our reach.”
Baresque’s Zintra product line includes:
- Zintra Acoustic Panels, a line of cost-effective sound-reducing panels in 110-inch-long sheets, ideal for joint-free floor-to-ceiling applications, in a broad range of neutral and bright colors
- Zintra Acoustic Textures, acoustic panels with subtle 3-dimensional relief in a wide range of designs
- Zintra Systems, a range of prefabricated, packaged and easy-to-install noise-reducing wall, ceiling and room-divider systems
Zintra Acoustic Solutions deliver a noise reduction coefficient (NRC) of 0.35 – 0.90, depending upon installation and distance from the wall.
“MDC delivers an especially high level of service to the A/D community,” Blaiklock said. “Its salespeople are employees, rather than independent reps, which enables them to focus on our product category exclusively.”
Founded in 1975, Baresque is Australia’s premier distributor of wall coverings (including wallpaper), fabrics, architectural finishes, tables and seating, with offices Australia-wide in Sydney, Brisbane Melbourne, Perth and Adelaide. In 2015 Baresque expanded operations into the United States.
Australian-owned and managed, Baresque’s client portfolio extends across hospitality, health and finance, and includes five-star hotels, blue-chip companies and large-scale commercial projects. Baresque is renowned for its leadership in bringing a wide variety of quality commercial interior design material and finishes from around the globe to market. It is the ‘go to’ destination for architects and interior designers seeking inspiration, quality product, outstanding service and insightful, solution-oriented expertise.
With more than 70 outside sales representatives in five regional offices, MDC is supported by a staff of approximately 75 corporate associates in its suburban Chicago, Ill., offices, as well as a worldwide distribution network. Founded as a family business nearly 50 years ago, through a combination of organic growth and acquisitions, MDC has become a wall designs leader in the United States. Today, the company provides a broad array of products that suit the aesthetic preferences and functional needs of clients in the hospitality, healthcare, education, government, corporate and retail/store planning arenas. MDC’s sister company, Winfield Thybony, serves the high-end residential market.