Bring out the cake and balloons, AXOR is celebrating 25 years of exceptional kitchen and bath design!
Rounding out its anniversary year in style, the brand just announced it is an official partner of Design Hotels, a lifestyle and marketing brand that represents a handpicked collection of more than 300 privately owned and operated hotels around the globe. AXOR faucets, showerheads, and accessories are regularly featured in Design Hotels™ member properties, such as the Hotel Liberty, a former prison in Offenburg/Germany, the Les Bains in Paris, or 11 Howard in NYC, to name just a few.
More info on the 25th anniversary and an overview of AXOR’s most iconic products and designer collaborations and on the Design Hotels partnership can be found in the two press releases below.
AXOR CELEBRATES 25 YEARS OF EXCEPTIONAL KITCHEN AND BATHROOM DESIGN
The AXOR® brand, pioneers of avant-garde design fixtures for luxury bathrooms and kitchens, celebrates its 25th anniversary this year. Conceived and crafted to the highest aesthetic and technological standards, AXOR collections are iconic and architecturally significant, many created in collaboration with internationally acclaimed architects and product designers, such as Philippe Starck, Antonio Citterio and Jean-Marie Massaud. A dedicated new website for the US, www.axor-design.com offers an informative, and visually rich overview of the brand and the latest collections.
Ryan Ramaker, Senior Director of Marketing, Product Management and Product Development, says, “AXOR embodies luxury. From the numerous collections with designers like Philippe Starck and Patricia Urquiola, to revolutionary water prototypes and AXOR WaterDream® concepts that inspire and inform collections, AXOR has been instrumental in shaping the evolution of the bathroom for a quarter century. The brand continues to redefine aesthetics, water design, and functionality in its ever-expanding range of award-winning faucets, showers, and accessories.”
The latest AXOR product introduction is the AXOR Uno collection. Designed in collaboration with world-renowned Stuttgart-based design studio, Phoenix Design, AXOR Uno takes luxury back to the basics with a purist focus on the form and function of pipes, one of the oldest and consistently used forms of channelling water. Precisely shaped cylinders joined at right angles, and gently rounded spouts and handles form a stunning marriage of both form and function. The collection is available in chrome or brushed nickel and in 13 special order AXOR FinishPlus colors, including brushed red gold.
When a new AXOR collection is introduced to the market, it becomes part of the AXOR brand’s rich design legacy, joining a robust portfolio of timeless design classics from the past 25 years. By designer collaboration, these include:
Philippe Starck for AXOR: The grand maestro Philippe Starck has created not one, but three ranges for the brand. Starck’s debut design from his 1994 collection remains one of the most iconic products on the market, the AXOR Starck Single Hole faucet, which employs a distinctive joystick handle. Other popular collections include the AXOR ShowerCollection with Philippe Starck, which offers a geometric modular shower system based off a 5 x 5 inch square, as well as the AXOR Starck X line. In 2013, AXOR Starck Organic turned heads with its groundbreaking, efficient shower spray and provocative silhouette.
Jean-Marie Massaud for AXOR: The AXOR Massaud collection, which debuted in the US in 2007, takes its cues from nature, with organic lines brought into harmony with modern, geometric forms. Among the distinctive designs are faucets and tub fillers with dramatic, flat spouts that resemble blades of grass and emit a dramatic, waterfall flow. The collection is based on Massaud’s 2005 AXOR WaterDream.
Patricia Urquiola for AXOR: Acclaimed designer Patricia Urquiola trained her dynamic and graceful sensibility on the bathroom as a living space for her AXOR Urquiola collection, which launched in the US in 2010. Inspired by Urquiola’s AXOR WaterDream, the line cleverly and playfully combines nods to nature with great attention to detail, clean edges, and top-quality workmanship.
Antonio Citterio for AXOR: Celebrated architect Antonio Citterio has collaborated on several collections for the brand including AXOR Citterio, AXOR Citterio M, and most recently AXOR Citterio E. Introduced in 2015, AXOR Citterio E faucets and shower components are not only characterized by flexible implementation, but by exceptional ease of use and a pleasant tactility.
Nendo for AXOR: The Axor LampShower by Nendo—a stunning cross between lamp and showerhead from Japanese design studio Nendo—was introduced in the US in 2015. The boundary-breaking concept first came to life in the form of the Axor WaterDream with Nendo—Nendo Chief Designer Oki Sato’s imaginative installation—which served as a prototype for the collection.
Front Design Group for AXOR: The sculptural form of meandering pipes, simple plumbing joints and valves, usually hidden away in the walls, were the inspiration for Front Design Group’s WaterDream with AXOR. The project resulted with the introduction of AXOR ShowerProducts by Front, a range of shower fittings that debuted in the US in 2015.
Phoenix Design with AXOR: Phoenix Design, the award-winning Stuttgart-based design studio, has been a long-time collaborator on AXOR products. Recent introductions encompass additions to AXOR Montreux in 2017, including a range of kitchen and bath products rendered in the style of the first commercially-manufactured fittings.
“The wide range of styles within the AXOR product portfolio invites users to explore what they find inspiring, enabling the discovery of perfect and individual solutions for the design of a luxurious bathroom or kitchen. Though the collections are all aesthetically varied, exceptional design, craftsmanship, and functionality extends throughout the entire assortment of AXOR faucets, showers and accessories,” adds Ramaker.
AXOR x Design Hotels™ Bring Together 25 Years of Design Excellence and Architectural Competence
AXOR is the official partner for bathroom fixtures of the Design Hotels™ brand
at Les Bains8
As of October, AXOR, the design brand of the Hansgrohe Group, will be the official partner of Design Hotels™. This partnership enables member properties of the Design Hotels™ community to take advantage of recommendations for bathroom interior design provided by their marketing platform. With this step, the two companies will merge their 25-year histories of pioneering and marketing unique design objects, and promoting architecturally sophisticated, privately owned hotels. From Hong Kong to Mexico, AXOR taps, showerheads and accessorie s are regularly featured in Design Hotels™ member properties; for example, in the Hotel Liberty, a former prison in Offenburg/Germany, the Les Bains in Paris, or the Chetzeron in Crans-Montana, Switzerland. The ambitious standards set by both brands for their products and their member properties rely on integrated design concepts and the ongoing commitment of their creative partners. The two brands will be present together for the first time at the Design Hotels™ arena* in Copenhagen from October 10 – 12.
25 Years of Personalised Bathroom Design
AXOR’s current product portfolio consists of around 2,000 products, all unique in their philosophy, their formation, and their style. Innovative and timeless iconic products for the sink, shower, and bath. From classic to avant-garde, AXOR collections, programs, and tailor-made products can be combined in many different ways to express your very own personality. The result is an individualized bathroom of superior quality. It all began with the AXOR Starck collection, at home in design bathrooms around the globe for more than two decades. For its 25th anniversary, AXOR presented AXOR MyEdition – a new dimension of individualization developed by Phoenix Design – at Salone del Mobile.
“The wide range of styles of the AXOR collections invites us to explore what we find inspiring, enabling us to discover our own perfect and individual solutions for the design of a luxurious bathroom or kitchen. No matter what the AXOR customer chooses: an uncompromising claim to perfection in design, craftsmanship and functionality extends through our entire portfolio of taps, showers and accessories,” explains Olivier Sogno, VP Brand Management, Hansgrohe SE.
About Design Hotels™
Design Hotels™ markets a handpicked collection of more than 300 privately owned and operated hotels around the globe. As a global lifestyle brand and full-service marketing consultancy, Design Hotels™ offers its members customized B2B services, including global launch campaigns, sales representation, revenue management, strategic marketing, public relations, and branding. As part of a worldwide creative network, Design Hotels™ also ensures continuous innovation and exchange – in the community, and between guests and visionaries from other sectors. No two Design Hotels™ properties are alike. Each hotel fascinates with its own character, its history and the way it blends into its local surroundings. The one feature shared by all properties is their uniqueness. They are all shaped by the personalities of their creators, the Originals. Hoteliers, designers and creatives. It is their passion that turns good ideas into meaningful experiences. Design Hotels™ was founded by CEO Claus Sendlinger in 1993. The company is headquartered in Berlin and has branches in London, Los Angeles, New York und Singapore.
About AXOR®
AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim “Form follows Perfection”: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than twenty years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.