ASID and Benjamin Moore Announce Strategic Partnership

Collaboration Provides New Opportunities and Relationships

ASID is pleased to announce and welcome Benjamin Moore as an ASID Strategic Partner. The Society is thrilled to have the support of Benjamin Moore as it showcases the impact of design on the human experience and celebrates the value interior designers provide.

Since 1883, Benjamin Moore has been a respected paint, color, and coatings brand and a top choice of interior designers. Benjamin Moore is renowned for its premium paint and expansive color portfolio – offering consumers and designers more than 3,500 colors that are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.

“Benjamin Moore is honored to continue our support of ASID and its valiant efforts as a champion of the interior design profession,” said Veronica Arcaroli, senior manager, Architect and Designer Segment for Benjamin Moore. “Together with ASID, Benjamin Moore will offer tools and education to advance the profession.”

The Strategic Partnership provides Benjamin Moore the opportunity to engage and interact with the Society’s membership across a variety of channels and range of events while presenting opportunities for ASID members to gain knowledge of and develop a relationship with the Benjamin Moore brand. Recently, Benjamin Moore and ASID members had the opportunity to connect at a collection of events chosen by Benjamin Moore to meet their organization goals, including the ASID Chapter Leadership Conference and Administrators Forum; Celebration, the Society’s annual awards gala; ASID Academy, the Society’s online continuing education platform; and the ASID National Student Summit.

“ASID is an organization that thrives through the commitment and generous support of our partners,” said ASID CEO Randy Fiser. “The Society is thrilled to welcome Benjamin Moore as a Strategic Partner and looks forward to establishing a long and mutually beneficial relationship for many years to come.”

About Benjamin Moore               

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, ben® as well as the most environmentally friendly premium paint in the marketplace today, Natura®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.

About ASID

The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and humancentric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at