Arcadia + Encore Expand Into the Digital Realm with Introduction of Virtual Showroom
In-step with the current transition to all things digital, Arcadia and Encore launch the premiere of their virtual showroom.
Complete with a 360-degree interior panorama and an interactive floor plan, the walk-through tour offers a completely new and captivating way to discover products without the need to enter a physical space. This virtual experience allows visitors to explore and immerse themselves within the surroundings, all from the comfort and safety of their personal workspace or laptop.
Designers will find inspiration as they journey through virtual vignettes that touch on a variety of applications that include group collaboration, individual focused work and training. The light and airy open plan is accented with curved wood walls and arched niches, while surfaces and upholstery in neutral hues provide a clean backdrop to showcase their 2021 product introductions. Visitors can also take a deeper dive into products via strategically placed touchpoints that provide additional details for each collection.
The showroom was created in partnership with MediaLab, a digital content creation house based in Tampa, Florida, and is the first collaboration between the companies.
“We find ourselves in a pivotal moment within our industry,” states Helen Kim, Arcadia and Encore VP of Marketing. “As events and tradeshows have been on hold and more employees find themselves working from home, sales reps are pushed to evolve from in-person visits and it’s critical we explore new ways to connect with audiences. With the release of this virtual showroom, we achieve just that, and are beyond excited for people to experience our brands in a fresh and interesting digital environment.”
With plans to expand the virtual showroom as additional product collections are introduced in 2021-2022, Arcadia and Encore are poised to continue to take engagement to the next level and offer creative ways to tell their story well into the future.
For more than forty years, Arcadia has been dedicated to new product development and a breadth and depth of high quality seating and table solutions for large and small companies alike. Dynamic in environments ranging from corporate, educational, healthcare, hospitality and retail spaces to government institutions, airport and club lounges, and more, Arcadia’s product collections are introduced each year at the NeoCon World Fair in Chicago and remain on display in its permanent showroom in Chicago’s Merchandise Mart (Suite #340). For more information, contact Caitlin McHenry at 800.585.5957 or caitlinm@arcadiacontract.com.
www.arcadiacontract.com | www.encoreseating.com
