Arcadia and Encore Break New Ground with Director of Emerging Markets
Southern California-based Arcadia and Encore reveal Randy Allen’s transition to the newly created position of Director, Emerging Markets. In this role, Allen will be responsible for developing, growing and enhancing sales in specific market segments that fall outside of the mainstream corporate sector – sectors such as healthcare, higher education and K-12, hospitality, airline clubs/lounges, convention centers, sports arenas and the like.
Serving six years as Regional Sales Manager for the two brands, Allen successfully managed the company’s network of independent sales representatives in the western states while developing business strategies across target markets. Sales growth reached new highs in several territories during his tenure, and the foundation he’s built will continue to serve him well in his new capacity.
“Our goal is to strategically position both Arcadia and Encore for continued expansion, and a dedicated specialist for emerging markets will enable us to concentrate our efforts on new business, while, at the same time, providing even greater opportunities to our sales force,” says Casey Journigan, President of both companies, adding, “Randy is the ideal candidate, not only because of his impact as our Western Regional Manager, but his proven relationship-building talents, management style and leadership traits also strongly correlate with our corporate culture.”
Prior to joining the Arcadia family of companies, Allen held various leadership positions at Steelcase – from Director of Dealer Education and Manager of New Business Development to Manager of Government Business, Manager of Worldwide Alliance and Area Market Manager. He was also the Vice President and Partner for two Steelcase dealerships, the Western Regional Manager for Harter and the Western Regional Manager of Global Accounts for Teknion.
“There is a tremendous story to tell about our brands and how they bring value across the board – from product design and quality to price and customer service,” Journigan continued, “With his extensive base of experience, knowledge and expertise, Randy is able to make the transition into this position and continue the momentum that we’ve built, while making a strong contribution in taking both brands to the next level.”
For more than thirty years, Arcadia has been dedicated to new product development and a breadth and depth of high quality seating and tabling solutions for large and small companies alike. Dynamic in environments ranging from corporate, medical, financial and retail spaces to government offices, airport and club lounges, and more, Arcadia’s product collections are introduced each year at the NeoCon World Fair in Chicago and remain on display in its permanent showroom in Chicago’s Merchandise Mart (Suite #340).
For more information, contact Blanca Sauceda, Marketing Manager, at 800.585.5957 or blancas@arcadiacontract.com.
