Arcadia releases the premiere edition of their Lookbook, encapsulating a breadth of products in a compact, visually engaging presentation.
At just over one-hundred pages, the book is divided into sections by product category and also includes an index for reference ease. Arranged from newest introductions to the long-established, it’s designed to offer a glimpse of their product design library, and with that, the invitation to learn more.
Available for instant viewing on the Arcadia website via an interactive flip-book platform, the digital version also includes embedded links on each page for immediate access to additional product information. For those preferring a more tactile experience, the printed book features a soft matte cover with textured graphics, silk text paper that optimizes colors for imagery that pops off the page, and painted edges that add the finishing touch. Physical books can be requested online as well as through Arcadia’s network of independent sales representatives.
The Lookbook was produced in collaboration with 5D Studio, a multi-media graphics agency that Arcadia has worked with for over twenty years. “This project came together effortlessly, thanks to the creative expertise of the 5D team who spent countless hours to make this come to life,” states Tammie Alciatore, Arcadia’s Director of Marketing. “No other format allows the ability to provide a complete visual summary at your fingertips quite like a lookbook, and we’re looking forward to future editions to come.”
As both an inspiration piece and a reflection of the company’s range, this is the latest in a series of marketing initiatives that continue to push the brand forward, including the recent launch of an interactive virtual showroom, an expanded fabric program and enhanced website capabilities. By taking a fresh approach to new digital opportunities and simultaneously offering tangible pieces for those desiring a more hands-on experience, Arcadia continues to raise the bar and evolve across emerging and conventional platforms.
For more than forty years, Arcadia has been dedicated to new product development and a breadth and depth of high quality seating and table solutions for large and small companies alike. Dynamic in environments ranging from corporate, educational, healthcare, hospitality and retail spaces to government institutions, airport and club lounges, and more, Arcadia’s product collections are introduced each year at the NeoCon World Fair in Chicago and remain on display in its permanent showroom in Chicago’s Merchandise Mart (Suite #340).
For more information, contact Caitlin McHenry at 800.585.5957 or caitlinm@arcadiacontract.com.
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