Announcing Think! Architecture and Design – A New Spec Simple Client

Spec Simple.Think!

Spec Simple’s Info Edge consulting service to work with New York design firm

Think! Architecture and Design, founded by Martin Kapell, strives for success, satisfaction and beauty not as a starting point of a design, but as the result of a rigorous process of investigation and discovery. By uncovering the central issues embedded in each project, and through an openness to the widest range of possibilities, Think! endeavors to formulate design solutions that result in the unique and intelligent resolution of need, desire, function and circumstance.

“To achieve the widest range of product possibilities, Think! will join top firms like GRIMSHAW, KPF and Perkins + Will who view Spec Simple’s experienced product librarians as their “secret weapon” for picking the best products for their projects,” announces Suzanne Swift, President of Spec Simple, Inc.

“Think! is embarking on a discerning organizational journey that will impact every stage of design,” says Swift. “With the right products and materials at their finger tips, Spec Simple’s librarians will help Think! achieve their goals of beautiful, satisfying and successful projects.”

Spec Simple’s affordable ‘Info Edge’ library consulting service makes it easy for design firms to find the “right” products for their projects. With over two decades of experience, Spec Simple’s seasoned professionals source and introduce new products, build and maintain product libraries, schedule CEU lunch & learn and product presentations, and help migrate libraries to Virtual Library™, a Best of NeoCon GOLD winner.

Manufacturer representatives of architectural and interior design products who wish to include their products in the new Think! materials library or schedule a product or CEU presentation should contact Spec Simple at

For more information about Spec Simple, please contact Jenna Maye at 212-352-2002 x31 or email at